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Ron Goulart (born January 13, 1933) is an American popular culture historian and author of mystery, fantasy, and science fiction. Goulart's first literary publication, "Letters to the Editor," was a 1952 reprint of Kenneth Robeson's "Letters to the Editor" in The Magazine of Fantasy & Science Fiction; this parody of a pulp magazine letters column appeared in Berkeley's Pelican.
Much of his work was influenced by his early experiences in advertising and marketing.
Goulart wrote the text for Chex Press, a newspaper parody distributed on Ralston Purina cereal boxes in the early 1960s (Wheat Chex, Rice Chex, Corn Chex).
He was a member of the United States Pledged to P.S. He has written in numerous journals, as well as his book review column for Venture Science Fiction Magazine.
Cheap Thrills: An Informal History of the Pulp Magazines (1972) is his first published non-fiction book.
Life and career
Ronald Joseph Goulart was born in Berkeley, California, on January 13, 1933. He attended the University of California, Berkeley, and spent time in San Francisco as an advertising copywriter before beginning to write fiction.
In The Magazine of Fantasy & Science Fiction, Goulart's first professional publication was a 1952 reprint of the SF story "Letters to the Editor"; this parody of a pulp magazine letters column was first published in Berkeley's Pelican. The bulk of his work was inspired by his early career in advertising and marketing. Goulart wrote the text for Chex Press, a newspaper parody published on Ralston Purina cereal boxes in the early 1960s (Wheat Chex, Rice Chex, Corn Chex). He served in the United States. He also wrote an essay about Venture Science Fiction Magazine and other publications, as well as his book review column for Venture Science Fiction Magazine. This is the best-known non-fiction book by cheap Thrills: An Informal History of the Pulp Magazines (1972) by Richard Baxter (1972).
Many aspects of Goulart's fiction are based on mishaps (mostly through incompetence rather than malice) and protagonists with superhuman abilities. His work is characterized by his satire and anarchic humor. His crime and science fiction collections include stories about robots and historical Hollywood stars, such as Groucho Marx. He wrote several books based on Lee Falk's book "The Phantom for Avon Books," using the pseudonym "Frank Shawn" (a play on his wife and son's names). He has also written comic book reviews and short stories about The Phantom for Moonstone Books, which are published from 2003 to present. Goulart has written novelizations for television shows such as Laverne & Shirley, as well as romance novels that use female pseudonyms.
It is widely known that the Goulart ghost wrote the TekWar series of books attributed to actor William Shatner (Shatner is said to have written the book outline). He has also ghosted books starring the Phantom, Flash Gordon, and The Avenger, a pulp character.
Crippen & Landru published Adam and Eve on a Raft in 2001.
Goulart wrote several scripts for Marvel Comics in the early 1970s, mainly adaptations of classic science fiction tales. He collaborated with artist Gil Kane on the Star Hawks newspaper strip later this decade. He scripted Marvel's TekWar comics series in the 1990s.
Goulart was married to author Frances Sheridan Goulart and has two sons, Sean-Lucien and Steffan Eamon. He died of respiratory arrest at a nursing home in Ridgefield, Connecticut, on January 14, 2022, one day after his 89th birthday.