Dietrich Mateschitz

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Dietrich Mateschitz (born 20 May 1944) is an Austrian billionaire businessman.

He is the co-founder and 49 percent owner of the Red Bull energy drinks firm.

Mateschitz' net worth stood at $19.5 billion as of June 2019, making him the world's richest person.

Early life and education

Mateschitz was born on May 20, 1944 in Sankt Marein im Mürztal, Styria, Nazi Germany, (now in Austria) to a family of Slovene or Croatian ancestry. His mother's mother was from Styria, and his father's line from Maribor (now Slovenia) was alleged; some reports trace his ancestry in Zadar, where he reportedly had relatives, and the surname Matei was common. He proclaimed himself a "Styrian cosmopolitan." Both his parents were school teachers. He attended the Hochschule für Welthandel (now Vienna University of Economics and Business), where after ten years, he obtained a marketing degree in 1972. At an early age, he was keen and enthusiastic about extreme sports.

Personal life and death

Mateschitz never married, but had a son named Mark who was born in the early 1990s. His uncle, who died at the time of Mateschitz's death, was the managing director of one of his brokerage firms. Mateschitz rarely gave interviews and refused to answer questions about his son. Despite his extensive involvement with Formula One, he remained a reclusive figure retaining low public profile. He was also known for his simplicity, mainly in jeans and sunglasses. Mateschitz was in a two-year friendship with his son's mother, and then met Marion Feichtner, a long-term partner. He was known as a recluse, saying, "I don't believe in 50 people." I suspect in a smaller number. I am not concerned about society affairs. It's the most esthetic use of time. It's just to remind myself that I'm not missing a lot."

He had a pilot's license and loved flying a Falcon 900 and a Piper Super Cub. He had his own hangar with a series of old planes, including the last Douglas DC-6B, which had once belonged to Yugoslav Marshal Josip Broz Tito and was produced in Yugoslav Yugoslav.

Mateschitz and his Bundesliga team RB Leipzig retaliated in 2017 after making remarks in a Kleine Zeitung interview in which he suggested that Austria shuts its borders to refugees and expressed admiration for Donald Trump and other populist causes. He went on to criticize both the government of Germany and the government of Austria for their actions during the 2015 European migrant crisis.

Mateschitz lived in Fuschl am See, Austria, but he also owned the island of Laucala, which he purchased from the Forbes family for £7 million. "I want to enjoy these places myself, but I also want to take care of them," says the Austrian Alps author.

He died on October 22, 2022, at the age of 78, after a long battle against pancreatic cancer.

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Career

Unilever, Mateschitz's first employer, was where he worked selling detergents. He then moved to Blendax, the German cosmetics company (since being acquired by Procter & Gamble), where he worked on, among other things, Blendax toothpaste marketing. Mateschitz bought a bottle of Krating Daeng, the drink that would later become Red Bull, on his way from Bangkok airport to the city center. "One glass [of Krating Daeng] and the jet lag had been gone," he said. Mateschitz, sensing the commercial opportunities of the drink in Europe, and the Thai businessman Chaleo Yoovidhya, who had already been selling Krating Daeng to lorry drivers and factory employees, began a joint venture with the Thai businessman Chaleo Yoovidhya.

He founded Red Bull GmbH with Yoovidhya in 1984, the first product to be sold in Austria in 1987. He then turned the Red Bull beverage into a world market leader in energy drinks. It was revealed that he served on the recipe for about three years before the updated drink was introduced under the new name Red Bull in 1987.

Mateschitz also owned Seitenblicke, Austria's top society newspaper, but stayed away from the celebrity circuit and watched most Formula One races on television despite owning two teams. In 2007, he established Media House in Austria, delivering various digital entertainment and thousands of hours of photographs to interested broadcasters.

Mateschitz owned ServusTV, a television station based in Salzburg. The channel was chastised for allegedly downplaying the severity of the COVID-19 pandemic. The channel is considered to have a right-wing presence, and it was one of only three media outlets to attend the "Defenders of Europe" conference of right-wing and far-right activists in October 2016. Mateschitz announced in May 2016 that he would close down the channel because his staff had asked for a works council, but he changed his mind when no such council was established.

Mateschitz' brands have consistently been promoted as being able to support various sports, including surfing, skydiving, cliff diving, winter sports, and mountain biking by commercial sponsorship. Red Bull was known for its innovative and targeted promotion of extreme sports under his leadership. Red Bull Stratos' successful skydiving research from the edge of space, which was carried out by Felix Baumgartner in October 2012, is considered one of the company's most pivotal moments in terms of its adaptive marketing practices in the field of extreme sports.

Red Bull owned more than 60% of the Sauber Formula One motor racing team, and was the team's main sponsor. However, Red Bull halted its association with Sauber after the team instead of Red Bull protege Enrique Bernoldi, the team decided to sign Kimi Räikkönen as one of their drivers for the 2001 season. Mateschitz purchased the failing Jaguar Racing Formula One unit from its previous owners, Ford, in November 2004 and renamed it as a full-fledged Red Bull Racing team for the following season. The fee was not disclosed. While still bringing one of the sport's top design engineer Adrian Newey on board as the technical director, Red Bull brought one of the sport's top design engineer Adrian Newey on board for a salary of $10 million.

Mateschitz, a former Formula One racer and friend, joined forces with Gerhard Berger, the Italian-registered Minardi team purchased from Australian owner Paul Stoddart in September 2005. This squad was supposed to be a junior team to Red Bull Racing and was renamed Scuderia Toro Rosso (Italian: Red Bull Stable) in 2006 and then AlphaTauri in 2020.

Sebastian Vettel led Toro Rosso to victory in the 2008 Italian Grand Prix. His victory in the 2009 Chinese Grand Prix was the first for Red Bull Racing. Red Bull Racing won the Formula One World Constructors' Championship in 2010 and Vettel won the Drivers' Championship. They went on to win both titles for the next three years in 2011, 2012, and 2013. Max Verstappen won the Formula One World Drivers' Championship again in the 2021 season, eight years later, while finishing runners-up in the Formula One World Constructors' Championship, which was won by Mercedes. Verstappen retained his crown in the 2022 season, his sixth appearance by a Red Bull driver. Red Bull suffered with a rough patch and lean phases in the Constructor's Championship for about eight years before Max Verstappen's triumph, coinciding with the introduction of F1's turbo-hybrid engines, which culminated in a defeat with Renault's main engine manufacturer Simon Cottappen's fallout in 2014. Red Bull saw a dramatic change in both 2021 and 2022 seasons, though it was a rematch with Honda that brought an eight-year championship drought to a halt, largely due to Mercedes' domination from 2014 to 2020.

Mateschitz was a member of Team Red Bull from 2006 to 2011 and competed in the NASCAR Sprint Cup Series and the K&N Pro Series East.

He bought the A1-Ring racing circuit, which had previously hosted the Formula One Austrian Grand Prix, in late 2004, and renamed it the Red Bull Ring. In May 2011, the circuit re-opened in May 2011 and hosted a round of the 2011 Deutsche Tourenwagen Masters competition. Despite Mateschitz's statement that there were no plans for it to return to the Formula One calendar, Red Bull announced that in December 2012, they would be open to staging a Grand Prix. In July 2013, Red Bull announced the return of the Austrian Grand Prix to the Formula One World Championship in 2014. Nico Rosberg, a Mercedes driver, won the race on June 22nd, 2014 and was crowned by him.

He purchased the Austrian football team SV Austria Salzburg in April 2005 and the American club MetroStars were purchased in March 2006; both clubs were renamed after his popular drink, Red Bull Salzburg and New York Red Bulls respectively; Red Bull Brasil, a football team based in Campinas, was founded in 2007, and the club acquired Clube Atlético Bragantino, which is also located in So Paulo. Red Bull Ghana, a football academy in Sogakope that was sold to Dutch club Feyenoord in 2014, was established in 2008.

Since purchasing the license from SSV Markranstädt to play in the Oberliga, the fourth tier of the German football league system, he formed RB Leipzig in May 2009. In 2016, the team advanced to the top-tier Bundesliga, advanced to the UEFA Champions League semi-finals in 2020 and lifted the DFB-Pokal in 2022.

He was also the owner of the ice hockey clubs EC Red Bull Salzburg and EHC Red Bull München, which were acquired and rebranded in 2000 and 2012 respectively.

Mateschitz was co-founder of the Wings for Life Foundation, which funds spinal cord research with Heinz Kinigadner. Since 2014, the foundation has arranged the Wings for Life World Run to raise funds.

Mateschitz personally contributed 70 million euros to Paracelsus Medical University for a spinal cord injury center.

He created the World Stunt Awards, an annual fundraiser to benefit his Taurus Foundation, which, according to its website, helps injured stunt professionals.

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