Tatiana Clouthier

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Tatiana Clouthier (b.)

Andrés Manuel López Obrador's campaign manager, August 12, 1964, Culiacan, Sinaloa, came to national prominence in Mexico as the 2018 presidential campaign manager for Andrés Manuel López Obrador.

Her campaign for the campaign has been particularly well-received on social media.

Life and education

Clouthier is one of eleven children born to Leticia Carrillo and politician Manuel Clouthier, the 1988 National Action Party presidential nominee who died in a car crash in 1989 when she was in her mid-20s. She is one of three girls to choose politics. Although she does not deny her roots, Manuel Clouther's daughter is more than just a name...I make my own way."

Despite her coming from a wealthy to do agricultural family, she went to public schools, such as the General ngel Flores public school in Culiacán. She earned a Bachelor's degree in English at the Montergo Institute of Technology and Higher Education, as well as her masters in public administration at the Universidad Autónoma de Nuevo León. She has also attended graduate schools such as George Washington University's Graduate School of Political Management, taking courses in education, teaching, human rights, and civics. She claims that her time in public education helps her to create bridges among the social classes.

Although Clouthier grew up in Sinaloa, she has spent the majority of her life in Nuevo León, now a resident of San Pedro Garca. Mara and Lucas are currently married to José Martnez, and the couple have two children.

Clouthier began her career as a teacher and translator. She cofounded and operated a translation firm from 1986 to 1990. She taught English, Mexican history, and socioeconomics in Monterey Tech and the Centro Universitario México from 1982 to 1994. She was principal at the Universidad Metropolitana de Monterrey, a school for economically disadvantaged children.

Clouthier founded and worked in several social service companies. She served as an advisor to the Instituto Nacional de las Mujeres from 2000 to 2003. She was one of the founders of Evolución Mexicana A.C., which promotes civic responsibility and democracy in 2009.

She served in various administrative roles with San Pedro Garca Garca, including mayor of human affairs, assistant to the secretary of primary services, and director of tourism, education and sports. She served as the state's Secretariat of Education from 1997 to 2001. She was the head of junior high education and social services.

Clouthier followed her father into the National Action Party (PAN) from 1991 to 2005 and was a member from 1991 to 2005. She served as a federal deputy from 1991 to 1994 and then again from 2003 to 2005 with this organization. Despite being chastised for betraying her father, however, she became disillusioned with this group and left the group even though she had been chastised for it. She claims today that it is a "poor representation of the Institutional Revolutionary Party," the party that her father had opposed. Nueva Alianza, a 2009 candidate for municipal president San Pedro.

Andrés Manuel López Obrador's campaign manager, Clouthier, has earned national attention for his 2018 presidential campaign. She argued and argued for the potential gains of electing Andrés Manuel López Obrador to the Presidency of Mexico.

Despite her family's history, López Obrador's decision to help López Obrador came as a surprise to her family. However, she claims that some of the candidate's political positions are similar to those of her father, who was also dubbed a nationalist. Despite her close association with López Obrador, she is not a member of his party. She says she has differences with López Obrador, but will not reveal what they are publicly.

Clouthier's biggest win has been managing the candidate's and campaign's online presence, particularly on social media and especially in a Twitter account named Abre Más Los Ojos (Open Your Eyes Wider). One of her sisters once told her that if Twitter did not exist, Clouthier would have invented it. She discovered Twitter while working with various charitable groups as a way to reach the public quickly. Then she began using it for lower-level political campaigns, particularly for recruiting. She likes the website because it is immediate, short, and direct, considering that it is a natural ally for the campaign. She leads a team in charge of social media communications, which focuses on pushing the campaign's story and defending against threats from other candidates. She has been especially effective at spreading political convictions through videos, photographs, GIFs, and memes in particular. Her social media presence plays off popular culture and statements made by other campaigns. For example, she had a photograph of López Obrador photoshopped with the gauntlet from Infinity War for the five gems of power. The word "corruption disintegrating" appears underneath the photograph.

Her success in this sector has propelled her into the spotlight, with more traditional media and other more traditional press moves assisting. She rode the Metro in Mexico City to exclude flyers among riders, as well as the Regeneración newspaper.

However, not all of her campaign's activities have been fruitful. According to the Secretariat of the Economy, the city attracted 56.6 percent of the country's foreign investment between 2001 and 2004, when López Obrador was mayor of Mexico City, claiming that “the numbers do not lie.” Other figures are also off. After the candidate's nickname, "Pejenomics," she was dubbed to another problem on Twitter: she appeared in a photo with a Rolex watch on Twitter. The photograph contrasted with the campaign's austere image, causing her to state that it had been a gift from her husband on the birth of their second son. She said in Buzzfeed News that she would not be branded a feminist because the word "is out of fashion as such) (esta pasado de tal); for her, it is not about creating spaces for women in the workplace but rather that women have access to services they need for their families, such as childcare. The statement caused a lot of controversies. According to a false report, she had halted operations due to suicide threats, but she denied it.

She was little known at the beginning of López Obrador's campaign but she became one of the country's top stars, becoming a symbol. Clouthier's efforts at recruiting many young people to vote, and her celebrity has prompted some that voters are notified that López Obrador is running for president rather than her. She was dubbed "Ta Tatis" on Twitter ("Aunt Tatis") as a result of her Mexican youth.

Tatiana Clouthier, who had been trying to be a member of Andrés Manuel López Obrador's cabinet, accepted the position as a Protestation Deputy for the Chamber of Deputies, a post she held from December 1, 2018 to December 7, 2020. On that date, López Obrador appointed her as Secretary of Finance. Clouthier appointed Rodney Frelinghuysen, a former member of the United States House of Representatives, to lobby in Washington on behalf of the Secretary of Commerce's interests.

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Political career

Clouthier began working as a tutor and translator. She cofounded and operated a translation company from 1986 to 1990. In schools such as Monterte Tech and the Centro Universitario México, she taught English, Mexican history, and socioeconomics from 1982 to 1994. She was principal at the Universidad Metropolitana de Monterrey, a school for economically disadvantaged children.

Clouthier founded and worked in various social service companies. She served as an advisor to the Instituto Nacional de las Mujeres from 2000 to 2003. She was one of the founders of Evolución Mexicana A.C. in 2009, which promotes civic responsibility and democracy.

She served in various administrative positions with San Pedro Garca Garca's municipality between 1989 and 1997, including director of human affairs, assistant to the secretary of primary services, and director of tourism, education, and sports. She worked with the Secretariat of Education of Nuevo León, from 1997 to 2001, as the head of junior high education and social services.

Clouthier descended on her father, became a member of the National Action Party (PAN) from 1991 to 2005. She served as a federal deputy from 1991 to 1994, then again from 2005 to 2005. Nevertheless, she became disillusioned with this group and left the group even though she had been chastised for betraying her father. It is a "poor copy of the Institutional Revolutionary Party," the party that her father was opposed to. She ran for mayor of San Pedro in 2009 with Nueva Alianza.

Andrés Manuel López Obrador's campaign manager has come to national prominence as the campaign manager for his 2018 presidential campaign. She outlined and promoted the benefits of electing Andrés Manuel López Obrador to Mexico's Presidency.

Despite her history, her decision to help López Obrador was a surprise to her family. However, she claims that some of the candidate's political positions are reminiscent of those of her father, who was also described as a populist. Despite her close association with López Obrador, she is not a member of his party. She says she and López Obrador have differences, but she will not reveal what they are publicly.

Clouthier's greatest achievement has been managing the candidate's and campaign's online presence, particularly on social media and in particular, in a Twitter account named Abre Más Los Ojos (Open Your Eyes Wider). Clouthier may have invented it if Twitter didn't exist, according to one of her sisters. She discovered Twitter during her time with a variety of charitable groups as a way to reach the public quickly. She began using it for lower-level political campaigns, particularly for recruiting. She likes the website because it is immediate, short, and direct, considering it to be a natural ally for the campaign. She leads a team in charge of social media marketing, focusing on boosting the campaign's story and defending against attacks by other candidates. In particular, she has been able to convey political thoughts via videos, photos, GIFs, and memes. Her social media presence riffs on popular culture and remarks made by the other candidates. For example, she had a photograph of López Obrador photoshopped with the gauntlet from Infinity War with the five gems of power. The word "corruption is disintegrating" appears underneath the image.

Her success in this sector has put her into the spotlight, with her appearances on more traditional media and some more traditional media moves. Along with the Regeneración newspaper, she boarded the Metro in Mexico City to eliminate flyers among riders.

However, not all of her campaign's initiatives have been fruitful. According to the Secretariat of the Economy, the city attracted 56.6 percent of the country's foreign investment between 2001 and 2004, when López Obrador led the Mexico City government, claiming that “the numbers do not lie.” Other figures are also off. After the candidate's nickname "Pejenomics" appeared in a photograph with a Rolex watch, she was dubbed in the media "Pejenomics." The image contrasted with the campaign's austere image, causing her to claim that it was a gift from her husband on the birth of their second son. She said in Buzzfeed News that she should not be a feminist because the word "is out of style as such" (está pasa como tal) and that, not really about providing women with opportunities for their families, such as childcare, but that women have access to services they need for their families. The statement caused a lot of controversies. According to a false assertion that she was banned from working due to suicide threats, she denied it.

She was fairly unknown at the start of López Obrador's campaign, but she became a main protagonist and became a hero. Clouthier's efforts at attracting many young people to the campaign, and her fame has prompted many voters that López Obrador, not her, is running for president. "Ta Tatis" was her nicknamed on Twitter, despite her Mexican youth (Aunt Tatis).

Tatiana Clouthier chose to be a Protestation Deputy for the Chamber of Deputies after being invited to serve in Andrés Manuel López Obrador's cabinet from December 1, 2018 to December 7, 2020. On that day, López Obrador had named her as the Secretary of Finance on the same basis. Clouthier commissioned Rodney Frelinghuysen, a former member of the United States House of Representatives, to lobby in Washington on behalf of the Secretary of Economy's interests.

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