Brian Graden

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Graden began working in television, ultimately becoming a senior vice president at Foxlab, Fox's alternative-programming unit, where he oversaw shows like COPS and America's Most Wanted.

In 1995, he hired Trey Parker and Matt Stone to create a video Christmas card after seeing their animated short The Spirit of Christmas. This led to the hit video “Jesus vs. Santa.” Parker and Stone decided to further develop their characters and pitch a show to Fox. When the network decided not to pursue Stone’s and Parker’s animated series South Park, Graden left Fox and became an executive producer for the series. It was picked up by Comedy Central.

South Park celebrated its 25th anniversary in August 2022 with a concert in Colorado’s Red Rocks Amphitheater. It was a three-hour, 30-song event with Trey Parker and Matt Stone, performances from Primus and Ween, and a musical cameo from two members of Rush.

In November 1997, Graden joined MTV as executive vice president of programming. Under the role, Graden was responsible for all of MTV’s programming. This was a new structure for the network as it had previously had four programming executives.

In 2001, MTV partnered with groups including the Gay, Lesbian, and Straight Education Network (GLSEN) to run a campaign that examined hate crimes. The campaign included using 17 hours of air time to run a scroll listing the names of hundreds of victims of hate crimes.

In 2002, Graden was promoted to president of programming for MTV and MTV2. He was responsible for creative content on all platforms, and oversaw music, news and specials, production, talent and artist relations, animation, scheduling, and series development.

In the spring of 2002 he was asked to assess VH1, which was struggling. After his review, he was put in charge of restructuring the network and was named President Entertainment, MTV and VH1. This made him additionally responsible for developing the programming strategy and development slate for VH1, as well as the creative and business developments of MTV, MTV2, CMT, and Logo.

In 2005, Graden helped oversee the launch of Logo, the first 24-hour, completely ad-supported gay and lesbian cable network. Graden was also president of Logo.

In the April 2007 issue of Out, Graden was ranked the number ten most powerful gay person in America. He has also been named one of the most influential executives in reality programming.

In 2009, Graden announced he was stepping down as the president of entertainment at MTV Networks in order to focus on writing a musical, Limbo, and two books. In 2013, he founded Brian Graden Media (BGM) and serves as CEO. The company’s original works have aired on Oxygen, Logo, YouTube, Netflix, and other networks. This includes Finding Prince Charming (Logo), Lance Loves Michael: The Lance Bass Wedding Special (E!), Walk of Shame (VH1), The Disappearance of Natalee Holloway (Oxygen), and Gay Skit Happens (Logo).

BGM’s show HitRECord on TV, which was created, hosted, and directed by Joseph Gordon Levitt, has been nominated for Emmys twice, and won an Emmy in 2014, and the program Create Together won an Emmy in 2020.

In November 2021, BGM signed TikTok stars Robert Reeves, Mick Peterson, Bill Lyons, and Jessay Martin, to develop a docuseries about their lives. The four are known as the “Old Gays.”

In June 2022, Netflix greenlit Stand Out: The Documentary, which examines the history of LGBTQ stand-up comedy. It will combine original performances, interviews, archival materials, and backstage vérité footage while exploring themes such as “comedy as activism, diversity in stand-up, new queer culture, and mainstreaming the alternative.” The executive producers are Graden, Dave Mace, and LB Horschler from BGM, and Wanda Sykes from Push It Productions.

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