Adolphus Busch
Adolphus Busch was born in Mainz-Kastel, Hesse, Germany on July 10th, 1839 and is the Entrepreneur. At the age of 74, Adolphus Busch biography, profession, age, height, weight, eye color, hair color, build, measurements, education, career, dating/affair, family, news updates, and networth are available.
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Adolphus Busch (July 10, 1839 – October 10, 1913) was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser.
He introduced numerous innovations, building the success of the company in the late 19th and early 20th centuries.
He became a philanthropist, using his great wealth for education and humanitarian needs.
His great-great-grandson, August Busch IV, is a former CEO of Anheuser-Busch InBev.
Early life
Busch was born on 10 July 1839, to Ulrich Busch and Barbara Pfeiffer in Kastel, then a district of Mainz in the Grand Duchy of Hesse. He was the 21st of 22 children. His wealthy family ran a wholesale business of winery and brewery supplies. Busch and his brothers all received quality educations, and he graduated from the Collegiate Institute of Belgium in Brussels.
In 1857, at the age of 18, Busch emigrated with three of his older brothers to St. Louis, Missouri which was a major destination for German immigrants in the nineteenth century. Because he had so many siblings, Adolphus did not expect to inherit much of his father's estate and had to make his own way. Since St. Louis was home to so many German immigrants, the market for beer was large. The city also had two natural resources essential for manufacturing and storing beer in that time, before refrigeration: the river provided an ample water supply; and the city had many caves that would keep beer cool.
His brother Johann established a brewery in Washington, Missouri. Ulrich Jr. married a daughter of Eberhard Anheuser in St. Louis, and settled in Chicago. Anton was a hops dealer who later returned to Mainz.
Personal life
Busch married Elise "Lilly" Eberhard Anheuser, the third daughter of Eberhard Anheuser, on 7 March 1861, at a Lutheran church in St. Louis, Missouri. They had thirteen children:
The Busches often traveled to Germany where they built their mansion. They named it the Villa Lilly for Mrs Busch. It is located in Lindschied near Langenschwalbach, in present-day Bad Schwalbach.
Career
Busch's first job in St. Louis was working as a clerk in the commission house. He was also an employee at William Hainrichshofen's wholesale company.
During the American Civil War Busch served as a Corporal in the Union Army from May to August, 1861, enlisting in the 3rd Missouri US Reserve Corps Infantry Regiment, and fighting in Missouri, including at the Camp Jackson Affair. During this period, he learned that his father had died and he had inherited a portion of the estate.
Busch partnered with Ernst Battenberg in St. Louis to found the first of his businesses, a brewing supply company that sold to the three dozen breweries in the city. Eberhard Anheuser was one of Adolphus' customers. Anheuser was a soap manufacturer that lent money to the Bavarian Brewery. When the small brewery went bankrupt, Anheuser bought out the other creditors and renamed the company Anheuser. Adolphus married Eberhard's daughter Lilly in 1861.
Returning to St. Louis after the Civil War, Busch entered his wife's family's brewery business. He bought out Eberhard's partner, William D'Oench. In 1879, the company was renamed Anheuser-Busch.
At the death of Eberhard Anheuser in 1880, Busch became president of the business, and became wealthy due to the success of the brewery. He envisioned a national beer with universal appeal. His work was distinguished by his "timely adoption of important scientific and technological innovations, an expansive sales strategy geared largely toward external domestic and international population centers, and a pioneering integrated marketing plan that focused on a single core brand, Budweiser, making it the most successful nationally-distributed beer of the pre-Prohibition era."
To build Budweiser as a national beer, Busch created a network of rail-side ice-houses and launched the industry's first fleet of refrigerated freight cars. However, throughout his life, he jokingly referred to his beer as "dot schlop" and preferred wine to drink.
When Busch implemented pasteurization (1878) as a way to keep the beer fresh for longer, his company was able to profit from shipping beer across the country. Busch soon acquired breweries in Texas which allowed his operation to distribute to Mexico and California. Busch was an early adopter of bottled beer and founded the Busch Glass Company to make bottles for his product. In 1901 sales surpassed the one million barrels of beer benchmark.
In addition to pasteurization and refrigeration, Busch was an early adopter of vertical integration, or buying all components of a business. He bought bottling factories, ice-manufacturing plants, stave makers, timberland, coal mines, and a refrigeration company. He also bought railways and bought the rights from Rudolf Diesel to assemble diesel engines in America, establishing the Diesel Motor Company (later American Diesel Engine Company and Busch-Sulzer Bros. Diesel Engine Company). The Busch family also acquired hop farms in the area near Cooperstown, New York.
His focus on the business extended to the flavor of the beer itself. Carl Conrad held the trademark for the name Budweiser and had Anheuser-Busch manufacture it for him. Conrad was an importer of wines and champagnes. Busch studied the pilsner process in Europe, which was used for brewing Budweiser. Adolphus bought the rights to Budweiser from Conrad in October 1882 when Conrad went bankrupt.
In 1895, Busch joined Washington University in St. Louis's Board of Directors. He would continue to serve on the Board until his death in 1913, at which point his son, August Busch, Sr. took over his seat. Busch also served as the president of the South Side Bank and the Manufacturers Railway. He had helped organize the latter as a short-line rail serving local industry. Likewise, he was a director of the Louisiana Purchase Company. Like other business leaders, he served as a director of the 1904 World's Fair in St. Louis, contributing to civic efforts.
Busch invested in new buildings and businesses in Dallas, Texas, which was growing rapidly in the early 20th century as an industrial city. In 1912, Busch constructed the Adolphus Hotel there as the tallest building in the state. Another was the Busch Building, which has been adapted as the Kirby Residences, and is located at 1509 Main St. It is a National Historic Landmark.
