Susan Cain

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Susan Horowitz Cain (born 1968) is an American writer and lecturer, and author of the 2012 non-fiction book Quiet: The Power of Introverts in a World That Can't Stop Talking, which argues that modern Western culture misunderstands and undervalues the traits and capabilities of introverted people.

In 2015, Cain co-founded Quiet Revolution, a mission-based company with initiatives in the areas of children (parenting and education), lifestyle, and the workplace.

Cain's 2016 follow-on book, Quiet Power: The Secret Strengths of Introverts, focused on introverted children and teens, the book also being directed to their educators and parents.

Early years and education

Cain is the youngest of three children, and was raised in Lawrence, Nassau County, New York. She graduated with an A.B. in English from Princeton University in 1989 after completing a 91-page-long senior thesis titled "A Study of Thomas Stearns Eliot and Wyndham Lewis." She earned a J.D. degree from Harvard Law School in 1993.

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Career

Cain spent seven years as an advocate with Cleary Gottlieb Steen & Hamilton, then as a negotiation consultant as the owner and principal of The Negotiation Company. She has served as a fellow and a staff member of the Woodhull Institute for Ethical Leadership, a non-profit group that has been active for over 30 years.

She left her career in corporate law and consulting for a simpler life of writing at home with her family, likening her years as a Wall Street advocate to "time spent in a foreign country."

Cain explained that if she weren't a writer, she would want to be a research psychologist. According to reports, her interest in writing about introversion resulted from her own inability with public speaking, which made Harvard Law School "a trial."

Cain, a licensed advocate, noticed that others in her company were also using personality traits like hers to great advantage in the career, although gender specifics were not provided. She soon found that the introversion and extroversion theories had given her the "language for writing about identity" concerns that had been missing.

In writing Quiet, she demonstrated that she was fueled by passion and indignation that she imagined inspired 1963 feminist book, The Feminine Mystique. She likened introverts to women at this moment, a second-class citizen with soaring amounts of untapped potential. Cain explained that most introverts are unaware of how they are spending their time in ways that they would not like to be and have been doing so all their lives, and that they should be able to be who they are in their own minds.

She said she was keen to work with parents and teachers of introverted children in order to re-shape workplace culture and design, and in particular, upgrade "The New Groupthink" to a more stimulating environment for deep reflection and solo reflection.

Cain, a self-described introvert, had wrestled with her own introversion as a Wall Street prosecutor before he wrote Quiet: The Wisdom of Introverts in a World That Can't Stop Talking. In comparison, she recalled the time when Quiet was born: seven years of reading, researching, and evaluating—it was likened to "total bliss." She was initially worried that the book would be merely a "highly idiosyncratic function," but instead she discovered that New York book publishers were engaged in a bidding war. Quiet was published on January 24, 2012.

Cain wrote that her year of preparations before her TED talk in February 2012 had started in "three stages of dread," so she joined Toastmasters and took a two-hour crash course with TED's speaking coach. She claimed that her butterflies had changed into "gut-wrenching knots," but that she had worked for six days with an acting coach right away before the conference. Cain revealed in April 2011 that the following year would be her Year of Speaking Dangerously, writing that she had metamorphosed into what she referred to as a "impossibly oxymoronic creature: the Public Introvert." Megan Garber of the Atlantic said that the TED ideas are being defined by the speaker's persona, quoting Cain in particular as a symbol of introversion's ability in an extrovert-optimized world. Cain had been "the patron saint of introverts," Chris Weller wrote in Business Insider.

Within a week of its publication, Forbes' Jenna Goudreau reported that Quiet had been featured by several major media outlets and was widely distributed on the web, with Goudreau claiming that readers felt validated and seen for the first time. Cain spoke at leadership, management, education, and education conferences around the United States and around the world. She had delivered more than 100 speeches by 2015, some with five figures per appearance in comparison to her pro bono work. Debra Donston-Miller of InformationWeek had reported that the prospect of introversion and extroversion was being widely discussed thanks in large part to media coverage of Quiet.

Cain had developed an online public speaking and communication class for introverts within a year of her first TED appearance, citing authenticity over showmanship.

In comparison to open plan offices, she collaborates with Steelcase to create office spaces that include quiet areas where employees can have privacy for a time.

Cain co-authored Quiet Power: Introverts, a book that emphasized introverted children and teens, but the book was also targeted to their educators and parents.

She began co-curating the Next Big Idea Club with Malcolm Gladwell, Adam Grant, and Daniel Pink in 2018, focusing on psychology, organization, passion, and productivity.

Quiet Journal: Discover Your Secret Strengths and Unleash Your Inner Energy, a journal with a first section dedicated to self-assessment and prompting action, was released on March 31, 2020.

Cain's second TED talk in 2014 officially announced the Quiet Revolution, a "venture-backed, mission-based" group for transforming office architecture to combat focus and privacy erosion in modern workplaces, as well as the encouragement of quiet children. The company's focus is on children, life, and the workplace, as well as providing education and education resources for client organizations to use in managing employees. More specifically, the group developed an online education course for parents, a cobranded lifestyle section in The Huffington Post, a podcast, a website to help a community of writers and advocates, and young-adult books and shows whose heroines are quiet figures. The Quiet Ambassador program was initiated by the Quiet Revolution, which in turn trained volunteers to be embedded in schools, companies, and other participating organizations.

"The unconscious power of sad songs and rainy days" in Cain's third TED talk (2019), "The greatest power of sad songs and rainy days" preceded her book, Bittersweet: How Sorrow and Longing Make Us Whole. The book's theme is to use feelings of sadness and longing as inspiration for sublime emotions, such as beauty and wonder and transcendence, to help counterbalance society's pressure to constantly be positive.

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Awards and achievements

• 2012, February: Quiet reached No. 4 on The New York Times Best Seller list (hardcover non-fiction category).
• 2012: Cain's first TED talk video received its first million views faster than any other TED video, and within nine months had entered the 98th percentile (20th of 1380 videos) of most viewed TED videos of all time.
• 2012, July: Nathan Heller's Culture Desk piece in The New Yorker listed Cain's talk among five key TED Talks exemplifying the appeal of that lecture series, citing her presentation of a counterintuitive data-based argument as a miniature theatre piece.
• 2012, November: Cain was featured in the PBS-AOL Makers video initiative for recognizing trailblazing women.
• 2012, December: Quiet was named in numerous "Best of 2012" book lists.
• 2012, December: Cain was named one of five top Princeton alumni newsmakers for 2012.
• 2013, February: Harvard Business Review's Mitch Joel listed Cain's TED Talk among "10 TED Talks to Help You Reimagine Your Business".
• 2013, April: Toastmasters International named Cain recipient of its 2013 "Golden Gavel Award", given annually to an individual distinguished in the fields of communication and leadership.
• 2013, September: Cain received Harvard Law School's "Celebration 60" Award.
• 2014, March: Cain was one of the "TED All-Stars", with Cain presenting for a second time at TED's thirtieth anniversary conference.
• 2014, May: Cain was listed in Inc. magazine as being among the 50 most influential leadership and management experts.
• 2015, Quiet had sold more than two million copies worldwide
• 2016, May: Quiet Power started at #4 on The New York Times Best Seller list (children's middle grade hardcover category).
• 2018, November: Cain was included in LinkedIn's 20 "Top Voices" of 2018, a list of "influencers driving global business conversation".
• 2022, April: The New York Times listed Bittersweet as #1 bestseller in both "Hardcover Nonfiction" and "Combined Print & E-Book Nonfiction" categories.