Sophia Amoruso

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Sophia Christina Amoruso (born April 20, 1984) is an American businesswoman.

Amoruso was born in San Diego, California, and after high school, he and his family migrated to Sacramento, California.

Amoruso founded Nasty Gal, a women's fashion chain that went on to be one of Inc's "fastest growing firms."

In 2012, the magazine was published.

Forbes named her as one of the world's richest self-made women in 2016.

Nasty Gal, on the other hand, filed for bankruptcy, wiping her wealth and destroying her.

Amoruso Increment launched Girlboss Media, a website for women in the millennial decade, in 2014, a step forward for women in their personal and professional lives. #GIRLBOSS, her 2014 autobiography, was turned into a Netflix television series.

Amoruso founded Girlboss Media, a company that produces content geared toward a female audience in 2014.

Early life

In 1984, Amoruso was born in San Diego, California. She is of Greek, Italian, and Portuguese descent. She was raised in the Greek Orthodox church. She dropped out of school and started homeschooling to help with these problems after being diagnosed with depression and attention deficit hyperactivity disorder (ADHD) in her adolescence. Her first job as a teenager was at a Subway restaurant, followed by several odd jobs, including working in a bookstore and a record store. Her parents divorced after high school, and she moved to Sacramento, California, to live a more independent lifestyle.

Amoruso lived a nomadic life as a youth, hitchhiking on the West Coast, dumpster diving, and robbery. After being caught shoplifting, she stopped stealing while living in Portland, Oregon, in 2003. She left Portland and migrated to San Francisco shortly after finding she had a hernia in her groin. She worked in the Academy of Art University lobbying student IDs in order to obtain health insurance for surgery.

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Career

Amoruso opened a website named Nasty Gal Vintage after funk singer and style icon Betty Davis, who was 21 years old while working as a security guard at San Francisco's Academy of Art University. The store sold used vintage clothing and other items. The first thing she sold was a book she had stolen as a youth. She styled, photographed, captioned, and sold the items herself using what she learned in a photography class.

Amoruso began earning her money outside of her bedroom. Nasty Gal Vintage's eBay store blasted up in 2006 in a way Amoruso didn't expect, with the conversion of her 1 million dollar annual revenue business from 6 years to growing. In 2008, Amoruso said they had been banned from eBay for posting hyperlinks in customer feedback. Following this, she launched Nasty Gal as its own retail website, and the company is now growing as a stand-alone online store. She has previously stated that she voluntarily resigned as a result of the legislation prohibiting sellers from giving customer feedback in a negative manner. Amoruso has since been accused of artificially inflating bids, which she has denied.

On social media, Nasty Gal created a following of young women. Revenues soared from $223,000 in 2008 to nearly $23 million in 2011. At the height of Nasty Gal's annual revenues, the company was pulling in 100 million dollars in annual sales, with over 200 employees. "A Cinderella of technology," the New York Times has dubbed her. Inc. Magazine named her to its 30 under 30 list in 2013. Sophia Amoruso, one of the country's best CEOs, was also named in 2013 by Business Insider as one of the top CEOs alive.

Portfolio, a Penguin imprint that specializes in business books, released Amoruso's autobiography #GIRLBOSS in 2014. Netflix would convert her autobiography into a television series called Girlboss, which was revealed in 2016. Amoruso has confirmed that the bulk of the program was accurate to her life. After one season, it was canceled due to a sour reaction from viewers, who said it was a call to millennial narcissists.

Amoruso confessed she was unprepared for the responsibilities of being a CEO in an interview with Forbes' Dan Schawbel, and she recommended that those looking to start a business first gain managerial experience at established companies.

Amoruso revealed on January 12, 2015 that she was stepping down as CEO of Nasty Gal because the company could not continue under the current leadership. Amoruso resigns as executive chairwoman, and the company was expected to file Chapter 11 bankruptcy protection in November 2016. Among other things, the reason for this bankruptcy can be traced to leadership transitions, a "toxic work environment," and poor communication. Boohoo Group bought Nasty Gal for $20 million in February 2017, with Nasty Gal retaining in Los Angeles and continuing to produce clothes, shoes, and accessories under its own brand.

Amoruso created Girlboss Media(#girlboss), a company that produces editorial, images, and podcasts aimed at a female audience in December 2017. Since 2017, Amoruso has held Girlboss Rallies, which are weekend-long training sessions for young entrepreneurs, costing about $500-$1400.

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