Satoshi Tajiri

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Career

Game Freak, a fanzine that focused on the arcade game market, was edited and published by Tajiri from 1981 to 1986. It was handwritten and stapled together. Satoshi created Game Freak to help gamers with winning tactics and lists of easter eggs. The best selling issue, with more than 10,000 copies, is about how to achieve a high score in Xevious. Ken Sugimori, a nascent illustrator who later illustrated the first 151 Pokémon, saw the magazine in a djinshi shop and became its illustrator. Tajiri started to notice that most games were lacking in quality, and he and Sugimori decided to make their own games. Tajiri used the Family BASIC game development kit to learn more about the game design principles. He then acquired the necessary hardware for game development. In 1989, Tajiri and Sugimori converted the journal into the game software development company Game Freak. The two friends pitched their first game, an arcade-style game called Quinty, to Namco, who released the game shortly. Tajiri has also worked as a freelance writer for the magazine Famicom Hisshbon, later called Hippon, and has written about arcade games for Family Computer Magazine and Famicom Tshin.

In 1990, Tajiri first introduced the idea of Pokémon. After seeing a Game Boy and the ability to communicate between Game Boys, Tajiri decided that Pokémon made the most sense on the handheld console. When he learned that he would be able to interact with two Game Boys, he imagined spiders crawling back and forth, remembering his childhood obsession with bug collecting. Tajiri introduced handheld game consoles into gaming mode other than Tetris style competition by implying that Game Boys could sell collectibles with their link cables.

They were unable to comprehend the concept when he first pitched the idea of Pokémon to Nintendo employees, but they were intrigued enough with Tajiri's game design reputation that they wanted to investigate it. Shigeru Miyamoto began to mentor Tajiri, leading him through the creation process. Pokémon Red and Green took six years to produce, with Game Freak close to bankruptcy in the process; in the process, there was barely enough funds to pay the employees. Five workers resigned, and Tajiri did not get a salary but lived off his father's income. Creatures Inc.'s investment enabled Game Freak to finish the games, and Creatures received one-third of the franchise's rights in exchange.

Tajiri helped with the development of two Mario spin-off games for Nintendo: Yoshi and the Japanese-only release Mario & Wario during the development and delivery stages of the project. He appeared on the Pulseman for Sega in 1994.

When the games were completed, very few news outlets paid attention to it, assuming that the Game Boy was a dying console; a general lack of merchandising led Tajiri's that Nintendo would ban the games. The Pokémon games weren't meant to be popular, but revenues steadily increased until the series was discovered to be one of Nintendo's top franchises. Rumors of a buried Pokémon creature named Mew, which could only be obtained by exploiting programming mistakes, piqued interest in the game. Mew had been included in the game in order to foster trade and interaction between players, but Nintendo was unaware of the creature until its introduction. Nintendo's waning sales were aided by the franchise. Tajiri deliberately toned down violence in his games. In this vein, he designed Pokémon animals to faint rather than die as a result of their defeat, recognizing that losing a game was not healthy for children. Tajiri later worked on 1997's Bushi Seiry's (Japan) after the completion and unveiling of Red and Green in Japan. Tajiri is now playing in more popular Pokémon games. He supervised the entire process for Pokémon FireRed and LeafGreen and approved all the text from start to finish. Tajiri is a programmer who creates games, but he does not work irregular hours, often 24 hours per hour and resting 12 hours.

Shigeru Miyamoto is cited as a central figure in Tajiri's view of him as a kind of mentor. For this reason, his developmental style is closely matched to Miyamoto's. The main character in the Japanese version of the Pokémon anime is Satoshi, and Shigeru is his rival.

Tajiri took a lot of his inspiration from old Japanese shows and anime, including Godzilla and Ultraman. He has said that if he did not design video games, he would most likely be in the anime industry.

Tajiri was ranked as one of the top 100 game creators of all time by IGN, largely for his ability to convert Pokémon into a "worldwide phenomenon." Tajiri was listed as one of the ten most influential people in the modern video game industry by Electronic Gaming Monthly. Tajiri was featured on Edge's list of the "Top 100 Game Developers of 2008" list. In 2011, Tajiri, alongside Tsunekazu Ishihara, was given the Special Award from the Computer Entertainment Developers Conference. Pokémon has been dubbed "Japan's most popular export," the Economist has said.

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