News about Sarah Jane Morris

Months of planning had resulted in this moment. Months of cajoling designers, models, resp., and style watchers, have all lent their help - and money - to a hitherto unintentional venture: a show that exhibits the best of British fashion under one roof. Or, rather, one square of canvas. I felt a surge of pride and pure excitement as I watched the last touches being applied to the huge tent that would host the first ever London Fashion Week. I knew some of these people had been skeptical, but as I stood at the back of this amazing new space, I hoped that this would be the start of something amazing.