Robert O. Peterson
Robert O. Peterson was born in San Diego, California, United States on March 13th, 1916 and is the American Businessman And Philanthropist. At the age of 78, Robert O. Peterson biography, profession, age, height, weight, eye color, hair color, build, measurements, education, career, dating/affair, family, news updates, and networth are available.
At 78 years old, Robert O. Peterson physical status not available right now. We will update Robert O. Peterson's height, weight, eye color, hair color, build, and measurements.
Peterson entered the restaurant business in 1941 with a drive-in diner called "Topsy's" (later renamed "Oscar's"), located at 6270 El Cajon Boulevard in San Diego. This was a classic drive-in where food was served by carhops to patrons in the parking lot. Over the next decade his company, the San Diego Commissary Company, operated several Topsy's and Oscar's restaurants throughout San Diego, including a flagship Oscar's at Midway Drive and Rosecrans Street in the Midway area. In 1951, he converted the Oscar's on El Cajon Boulevard into the first Jack in the Box, a drive-through with the innovation of a two-way intercom that allowed one car to place an order while another car was being served. Other restaurants had previously offered drive-up window service, but Jack in the Box was the first major chain to make drive-through windows the focus of its operation. Since the concept was unfamiliar to most customers, the speaker (topped with the trademark clown) had a sign that announced "Pull forward, Jack will speak to you!"
The Jack in the Box restaurant was conceived as a "modern food machine" and was designed by La Jolla master architect Russell Forester, who also designed Peterson's landmark home in Point Loma in 1965.
Peterson built the chain to over 300 locations. He renamed his company Foodmaker in 1960 and sold it in 1967 to Ralston-Purina. By that time, the "drive-thru" concept had become an industry standard.