At 47 years old, Reuben Singh has this physical status:
Reuben Singh was born into a wealthy family who ran a large importing business, Sabco, and had business interests in Canada. They came to England in the 1970s and had a family home in Poynton, a village in Cheshire.
His first business, Miss Attitude, was a retail chain which sold girls' accessories and opened in 1995 in the Manchester Arndale Centre. Within a few years, there were more than 100 Miss Attitude shops across the UK. He sold the business in 1999 for an undisclosed price while at university. Reports in the British press initially suggested a sum that ranged wildly between £1 and £22m. Due to the deal being subject to a confidentiality agreement, the actual sum remains unknown.
Singh launched alldayPA, a contact centre company, in 2000. The company's financial statements recorded increased profits year on year (between 2004–2011) and Singh began to build up partnerships with multinational companies such as TMobile and MBNA credit card. The company was estimated to be valued at around the £85 million mark.
Singh remained on the management team of the company until he was declared bankrupt in October 2007 on the petition of Bank of Scotland, in a dispute over a loan he had personally guaranteed (a case that lasted from 2004 till 2007). He was automatically discharged from bankruptcy after one year, as is standard procedure in the UK, in October 2008.
Singh has since overseen a £15m investment in new technology at the company, and in 2017 saw the largest number of calls answered for its clients in a 12-month period - over 20 million. In 2015 alldayPA moved into a 300-seat call centre in Salford Quays, promising the creation of a further 200 jobs.
Singh further expanded the digital footprint of alldayPA in 2016 and launched an app, investing £250,000. It allows tracking of incoming calls, monitoring of usage cost data and receiving notifications of inbound messages easily.
The company currently has over 24,000 clients is regarded as a specialist in call answering and business support and a key investor in Salford.
Singh is CEO of Isher Capital, a boutique private equity firm launched in 2014 and based in London and Manchester.
In 2018, Isher Capital announced a £20m investment into acquiring smaller contact centres across the UK to push Isher Capital's current contact centre portfolio which is to create and secure 1,500 jobs.