News about Manny Gutierrez

How Beauty Vlogs Became the Shy Queer Guy's Introduction to Makeup

www.popsugar.co.uk, August 5, 2022
"Stop fidgeting or it'll smudge," my boyfriend Raphael orders. For the first time, he's doing my makeup for the first time. Last night, sleep evaded me, and because I wasn't born with it, our colleagues at Maybelline came to the rescue. Cosmetics have long aided women in their confidence, and they're now serving a growing number of male and male-presenting individuals, particularly in the LGBTQ+ community. Men wearing makeup is nothing new, of course, but the trend has become more mainstream in 2014 and 2015, with brands like Clinique and Tom Ford dropping concealers and foundations for men and influencers like James Charles and Manny Gutierrez landing lucrative beauty contracts with Covergirl and Maybelline, respectively. With a rainbow-powder-cloud explosion of shyer, perhaps more relatable queer beauty vloggers, we've arrived to today.