Juan Romero

A tiny brewery running from a cellar beneath a historic pub is fighting for recognition by Mercedes Benz, which is fighting a three-pointed star on its logo. Wear Beer was only launched by Spanish-born entrepreneur Julio Romero Johnson last month. He created a logo based on a mythical local creature, the Lambton Worm, slithering around a red star influenced by the international brigades' emblem as they battled fascism in his home country's civil war. The legend of the worm goes back to medieval times, when a rebellious person named John Lambton was reported to have discovered a creature with a "salamander-like head" in the River Wear. According to folklore, the beast grew massive and terrorized local communities, devoting livestock, and snatching small children. Mr Romero Johnson was surprised and bewildered' to learn of the German car giant's resistance when he attempted to register the model.