News about John Rich

During a New York Fashion Week catwalk appearance, Dylan Mulvaney shows off a toned frame and a sculpted cheek

www.dailymail.co.uk, September 14, 2023
For The Blonds Spring Summer 2024 fashion preview in New York City, Dylan Mulvaney, 26, modeled a draping light blue bedazzled dress with matching sparkly blue stilettos. In the flashy outfit, she strutted up and down the catwalk, but it was her incredibly chiselled cheekbones that made the show's real stars. It's one of the trans star's few public appearances since her tragic association with Bud Light in April that resulted in the boycotts and the brand's value plummeting.

Oliver Anthony CANCELS Cotton Eyed Joe performance after learning  Knoxville venue was charging $200 meet-and-greets and $90 for basic seats: 'My gigs will never cost more than $25!'

www.dailymail.co.uk, September 13, 2023
On September 27, the Rich Men North of Richmond singer was supposed to compete at Cotton Eyed Joe but said he'lost my s***' over the ticket prices and told fans not to buy them. On Monday, he took to social media to inform his followers that the show was cancelled due to the outrageous price. Initially, the venue was charging $90 dollars for tickets and $200 for a meet-and-greet, but Anthony insisted that his shows would never cost more than $20. He said he would do his best to get a refund and put on another show at the Knoxville Convention Center on September 29, where fans can meet him for free.

Bud Lights dropped even more after the Dylan Mulvaney scandal culminated in a boycott after the Modelo Especial gains were posted

www.dailymail.co.uk, August 29, 2023
Bud Light has seen its sales decline even more due to the controversy surrounding its failed alliance with trans influencer Dylan Mulvaney, the beer giant's number one beer brand in the United States, which has gone from Modelo Especial to Number One, which was a position the beer giant has held for more than 22 years. According to Fox News, Bud Light sales in off-premise stores such as grocery stores and gas stations fell by 15.9% on a dollar basis and down 20.1 percent on a volume basis in the last year. In comparison, rival brand Modelo Especial's sales increased, with the beer up 10.3 percent in sales and 9.6 percent in volume. Modello defeated Bud Light as the best-selling beer thanks to its activities in convenience stores, according to Bump Williams, the head of data company Bump Williams Consulting, who analyzed the latest NielsenIQ results.

Dylan Mulvaney prizes Breakout Creator at the 2023 Streamy Awards, showcasing the 'extent amount of transphobia and hat'

www.dailymail.co.uk, August 28, 2023
Mulvaney, 26, who was embroiled in the uproar over her Bud Light friendship, wore a red satin minidress and matching sparkly kitten heels at the Streamies, which are considered the 'foremost recognition within the creator community.' She gave an acceptance speech in which she criticized her opponents and made a brief mention of the uproar she had started earlier this year when winning the award for Breakthrough Creator. I love you so much, thank you, and I'm going to have a beer and... I love ya!' She explained that it was an honor to have her mother speak out against her.

Oliver Anthony, a country sensation, has released a new song titled 'I Want To Go Home,' which comes with a Bible verse

www.dailymail.co.uk, August 23, 2023
The singer's debut artist, who went straight to No. 1, made history by going straight to No. 1. Rich Men North of Richmond, his country anthem, is number 1 on the Billboard charts. His overnight success was sparked by the blue collar ballad, where he protests against working 'overtime hours for b****** compensation' and slams on an island somewhere.' On Tuesday, he unveiled another track, and it has already received 1.4 million listens on Spotify. Anthony, who releases his music without the assistance of a record label, is expected to be earning $40,000 a day after turning down bids for as much as $8 million.

Bud Light is not on their mind! The market share of troubled beer in North and South Carolina has dropped from 20% to 12.5% since the Dylan Mulvaney controversy, but California's unemployment remains at 12%

www.dailymail.co.uk, July 20, 2023
Bud Light's revenues in key markets around the country have decreased, nearly three months after the brand's polarizing relationship with transgender Tik Tok actor Dylan Mulvaney. Since utilizing the notorious trans influencer, 26, to promote the beer back in April, America's flagship beer brand has been sent into a steep decline. According to the hospitality industry research website Union, Bud Light sales in North and South Carolina saw the largest decline, from 20% in 2022 to 12.5 percent in the same period 2023, a decrease of nearly 7 percent. 5.1 percentage points were lost, followed by Texas with a 2.4 points decline, Oregon and Washington dropped 1.8 points, and California with a 0.85 percent decrease. The troubled beer brand had better luck in Texas, but still saw declining sales throughout the state. Bud Light's sales fell 2.4 percent from 8 percent in 2022 to 5.6 percent in 2023. Though Bud Light has seen sales decrease in virtually every corner of the country, Miller Lite has had some success in recent weeks. Miller Lite's in Oregon and Washington have increased, while Bud Light has decreased. Although Bud Light sales remained relatively steady in Mulvaney's home state, California, some customers seem to be switching to Miller Lite, despite a 1.7 percent increase.

As it drops the new ad campaign, Anheuser-Busch CEO Brendan Whitworth promises to safeguard employee jobs

www.dailymail.co.uk, June 16, 2023
Anheuser-Busch CEO Brendan Whitworth revealed that the company will be 'investing' to safeguard their frontline employees, underscoring the brand's impact in plummeting sales. Following a disappointing partnership with transgender influencer Dylan Mulvaney, Anheuser-Busch, Bud Light's parent company, saw its market cap value decline. In the latest estimates, sales dropped by 24%, which comes after Modelo Especial dethroned Bud Light as America's best-selling beer after 22 years of being the top-selling beer in the United States. Whitworth is also planning to go on the road during the summer in connection with Budweiser's MLB sponsorship, with experts predicting it would be a bid to fight back and regain market share. We are a beer company, and beer is for everyone,' Whitworth said.

Garth Brooks says his new bar will sell 'every brand of beer'  amid Bud Light controversy

www.dailymail.co.uk, June 9, 2023
Garth Brooks said he wants to sell 'every brand of beer' at his new bar, Friends In Low Places Bar & Honky Tonk, which is set to open in Nashville's historic South Broadway District shortly. Although country music actor John Rich and Kid Rock have spoken out against Bud Light over their friendship with transgender social media influencer Dylan Mulvaney, the superstar, does not want to alienate the LGBTQIA+ group. The father-of-three told Billboard, 'I know this sounds corny.' I want it to be the Chick-fil-A of honky-tonks; I want it to be a place you feel safe in, and I want it to be a place where you feel safe and comfortable.' "We're going to have every brand of beer," he said. We are just being honest. It is not our decision to make. Our thing is this: If you [are allowed] into this house, love one another.' "If you're a**hole, there are plenty of other places on lower Broadway," says the singer.

Analysts predict that after the Dylan Mulvaney partnership, Bud Light could see a permanent 15% decrease in sales

www.dailymail.co.uk, June 9, 2023
Analysts at global wealth management company Bernstein warn that America's flagship beer brand could suffer long-term damage as a result of the alliance. Bud Light's parent company Anheuser-Busch will see its total revenues for 2023 decline by 6.7 percent, according to the company. It comes after Dylan Mulvaney, 26, posted a series of advertisements promoting Bud Light to her 11 million social media followers on April 1.

Since the Bud Light boycott began, the anti-woke market has DOUBLED its number of customers

www.dailymail.co.uk, June 6, 2023
Since being outraged over a promotional tie-in with a transgender social media celebrity, an 'antiwoke' online store claims to have profited from the Bud Light boycott, nearly doubled the number of consumers since being outraged. Bud Light's sales dropped on Tuesday, as PublicSq, which markets itself as a patriotic, America-first alternative to Amazon, saw engagement rockets. According to statistics submitted to the US Securities and Exchange Commission, there were 1,027, 554,339 active consumers on May 31 as compared to March 31.

Bud Lights are down almost 20%, despite a 44% decrease

www.dailymail.co.uk, June 6, 2023
Compared to the same time last year, the company's revenues dropped 23.9 percent for the weekend ending on May 27. Despite the company's modest rise in sales compared to last week, where the drop was 25.7 percent. According to Bumps Williams Consulting's report, the small rise in sales may indicate that the company'bottom has been struck, and that it could see a 'turn-around in results.' Meanwhile, the company's top rivals saw an increase in sales. Coors Light went up 26.3 percent, while Miller Lite went up 23.1 percent. Yuengling saw the highest rise at 36.3 percent, while Modelo Especial saw the lowest rise at 9.5 percent.

Former Anheuser-Busch executives warn Bud Light that losing retail shelf space to competitors could result in sales lost to competitors

www.dailymail.co.uk, June 3, 2023
According to Anson Frericks (main), the former president of sales and distribution for St. Louis-based Anheuser-Busch, retailers such as Walmart and Kroger'reset' their shelf space allocations in the spring and fall, based on sales reports. They generally obtain sales data from April, May, July, July, and August's for the fall reset in September, and then based on that information in that time period, they will reallocate shelf space,' he told DailyMail.com in a phone interview on Saturday. If Bud Light's sales continue to decline,'he said that the shelf space would be divided to Miller Lite, Coors Light, Yuengling, and some of the other brands that have taken over shares from them.'

Bud Light marketing VP behind disastrous Dylan Mulvaney tie-up 'can't talk' about the controversy

www.dailymail.co.uk, June 1, 2023
Following the controversies surrounding the brewing giant's decision to use Mulvaney, 26, for the March Madness campaign, Vice President Alissa Heinerscheid took a leave of absence earlier this year. Heinerscheid, 39, was not the only one to leave after the backlash that caused the biggest corporate blitz in a decade - as the VP for Mainstream Brands, Daniel Blake, resigned, he was not the only one to resign - he was far from being the only one to resign. But their sudden departure seems premature, according to bosses, who said that their decision to work with Mulvaney was made by a "outside company without management knowledge or permission." When approached by DailyMail.com about allegations that she had no idea of the operation, Heinerscheid refused to comment, but a friend said, "she's not supposed to write about it, she can't," she says before being whisked away. Heinerscheidscheidscheid is unclear if she is on paid leave from the company, but she joined in 2022 and promised to reclaim the company's image. Heinerscheid talked to a company podcast on March 30 in which she said she wanted to make Bud Light less "fratty" and more 'inclusive." Since Mulvaney's post went viral on Instagram on April 1, Anheuser-Busch has dropped more than $26 billion in market value.

Bud Light, the top-selling US beer to Modelo, is in danger of losing its position as the best-selling US beer to date

www.dailymail.co.uk, May 31, 2023
Bud Light sales dropped 25.7 percent from the previous week a year ago, the New York Post reported, while closest competitor Model Especial saw sales climb 9.2 percent. Although Bud Light is down from week, Modelo Especial gains week after week, and now Modelo outsells Bud Light on a national basis across all trade channels combined,' Bump Williams, who runs the consultancy company, told the Journal. 'Modelo will eclipse Bud Light for the year if this continues,' he said.'

Bud Light sales will'get worse and worse,' according to a former Anheuser-Busch executive

www.dailymail.co.uk, May 19, 2023
Bud Light's revenues will continue to decline until the company emphasizes which clients it is going to please, according to former Anheuser-Busch executive Anson Frericks. Following the turbulent partnership, consumers returned to boycott it for the fifth week in a row beginning May 6.

Since being mocked for giving $20 back on cases worth $19.98, Bud Light is giving beer away for free

www.dailymail.co.uk, May 17, 2023
Bud Light's $20 rebate (left) comes as revenues fell for the fifth week in a row, totaling nearly 23% in the week ending May 6. Since Dylan Mulvaney (right) shared a series of partnered posts with her 11 million social media followers on April 1, America's flagship beer brand and parent company, Anheuser-Busch, have been in damage control. Bud Light's latest attempt to compel customers came under heavy criticism, with commentator Ashley St. Clair tweeting (inset) that men were unlikely to be swayed by a coupon.

With the Dylan Mulvaney partnership, Republican senators chastised Anheuser-Busch for wading into 'politics'

www.dailymail.co.uk, May 15, 2023
At the beginning of last month, Republican Ralph Norman retaliated against the brewer's decision to collaborate with transgender influencer Dylan Mulvaney. "If there is any reason for a business to refrain from this kind of controversy,' he said on Fox News. They made beer the last time I checked.' Mulvaney's stunt has sparked outrage from conservatives who accused the company of meddling in one of the most controversial culture war topics there is.

At a liquor store 'for buying Bud Light, a woman and a man are assaulted.'

www.dailymail.co.uk, May 11, 2023
The men were accused of yelling anti-gay derogatory remarks at two shoppers outside a liquor store in Vaughan, Ontario. The 'concerning' assaults are now being investigated by police. Bud Light's flopful advertising campaign with trans influencer Dylan Mulvaney has earned a following across the United States, and it seems the steadfast boycott has now extended to Canada. One of the perpetrators approached the 26-year-old man, suspecting the now-controversial beer, making derogatory remarks at him. A woman, 27, stepped in between them and was assaulted by the first perpetrator outside the LCBO store on Jane Street and Major Mackenzie Drive West.

Bud Lights have dropped in virtually every US region, down 29 percent in heartlands

www.dailymail.co.uk, May 10, 2023
Since using the ineffective trans influencer, 26, they've seen a dramatic decrease in America's flagship beer brand. According to Beer Business Daily, the number one brand in the United States has decreased in every region of the country. Sales in the Rocky Mountains dropped by 29%, down by 29%, with South Atlantic, West Central, and East South Central all dropping by 25%. Down 23.5 percent in the East North Central, with Michigan and Illinois, which have both suffered with backlash against the beer, being identified. West South Central, which includes Texas, saw revenue decrease by 22% across the entire region. Cans' sales dropped by 18 percent in the Pacific region and 19 percent in the Mid-Atlantic down, with 19 percent in the Mid-Atlantic down. The least affected was the New England dollar, but it fell by 14%. Fans were largely unemployed at a Boston Red Sox game in Fenway Park, according to footage, indicating that fans were participating in the boycott.

After it distanced itself from Dylan Mulvaney, a LGBT activist believes Bud Light will'go extinct.'

www.dailymail.co.uk, May 6, 2023
Bud Light, according to a long-serving LGBTQ+ individual, may face the same backlash from her community as it has from conservatives in the aftermath of the Dylan Mulvaney controversy. Mulvaney, 26, introduced Bud Light at the start of April 2023 using the hashtag #budlightpartner. She jokingly posted the material to coincide with the NCAA March Madness tournament before joking that she didn't know what she was promoting. Despite Anheuser-Busch's announcement of first-quarter earnings of $1.65 billion and with conservatives everywhere pledging to boycott the company, the failed marketing campaign has seen sales for the American flagship beer down 26%.

In the first sighting since the Bud Light campaign, Dylan Mulvaney was spotted at the Los Angeles Hilton Hotel in his first sighting since the Bud Light campaign

www.dailymail.co.uk, May 5, 2023
Dylan Mulvaney, a transgender influencer, has been seen for the first time since Bud Light disavowed giving her a special can, according to an LGBT activist, the brand's latest decision has enraged gays as well as conservatives. Mulvaney, 26, was seen wearing a Burberry check jacket she's sported on several occasions before arriving at a West Hollywood hotel. She made no comment, with LGBTQ activists now supporting right-wingers in boycotting the brand after it condemned the Mulvaney stunt. Stacey Lentz, co-owner of the famed Stonewall Inn gay bar in NYC, said parent company Anheuser-Busch had missed a chance to stand by their transgender people by pandering to and giving into transphobic outcries.' Lentz appeared in the New York Times just hours after Anheuser-Busch CEO Michael Doukaris tried to deny the campaign with Mulvaney. 'We need to prove that this was one can, one influencer, one tweet, and not a campaign,' he said during an earnings call.'

Fans of the Boston Red Sox are left homeless at Fenway Park after Dylan Mulvaney's backlash leaves the line empty

www.dailymail.co.uk, May 5, 2023
As backlash to the Dylan Mulvaney commercial persists, Boston Red Sox fans were seen avoiding Bud Light at all costs during a packed Major League Baseball game. Mulvaney, 26, a woman who was consuming Bud Light at the start of April 2023, used the hashtag #budlightpartner. She jokingly shared the material to coincide with the NCAA March Madness tournament before revealing that she was unaware of what she was promoting. Despite Anheuser-Busch's announcement of first-quarter earnings of $1.65 billion, revenues for the American flagship beer have dropped 26%.

In a letter sent to retailers, Anheuser-Busch DISAVOWS' entire Dylan Mulvaney Bud Light campaign

www.dailymail.co.uk, May 4, 2023
For the first time since being hit with a big decline in Bud Light sales as a result of the paid partnership, the brewing giant addressed the backlash in detail in a letter to major retailers. Profits for the American flagship beer plummet, and Anheuser-Busch suspended two of the campaign's most senior staff. Alissa Heinerscheid, Bud Light's marketing manager, took a leave of absence while Daniel Blake, the company's VP of Mainstream Brands, stepped down just days after. Anheuser-Busch's bosses have now backtracked on handing Mulvaney, 26, a beer can with her face on, claiming that it was 'not a formal campaign or advertisement.' Despite attempts to derail the link, Mulvaney's video of herself enjoying Bud Light at the start of April 2023 used the hashtag #budlightpartner. Despite the beer cans' increasing success, it appears that she was not paid for the partnership. The letter, which was sent by Grey Eagle, a St Louis-based retailer, bar, and restaurant, advertises Anheuser-Busch products. 'Anheuser-Busch did not intend to cause controversy or make a political statement,' the paper said.

Bud Light is in danger of losing its status as the country's top-selling beer, according to a market analyst

www.dailymail.co.uk, May 2, 2023
Bud Light is in danger of losing its position as the country's top selling beer, according to a beer industry analyst, if sales of the product continue to decline in the aftermath of the brand's controversies surrounding Dylan Mulvaney's union. According to Beer Business Daily's industry results, in-store sales of Bud Light dropped 26% from one year ago for the week ended April 22. Although Bud Light is still the country's best-selling beer brand, if parent company Anheuser-Busch can't reverse the decrease in sales,'then Bud Light is in serious danger this year,' according to St. Louis Post-Dispatch's Bump Williams.