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'Control' by Kendrick Lamar is a new A Rap God

www.mtv.com, January 13, 2023
Welcome to New Retro Week, a celebration of pop's most influential artists, hits, and cultural events that made 2013 a seminal year. MTV News is looking forward to see what lies ahead: These essays reveal how today's blueprint was developed a decade ago. We've arrived at our time machine. Audiences were taken aback when Kendrick Lamar's commentary on Big Sean's "Control" ten years ago, a track intended for the Detroit rapper's 2013 sophomore record Hall of Fame — stunned at Lamar's blend of lyrical bravado and exhilarating vigor. Just a year ago, Lamar's second studio album, Good Kid, m.A.D. City, established him as one of the most gifted emcees in the history of the genre. It was also his first major-label debut.