George Lois
George Lois was born in The Bronx, New York, United States on June 26th, 1931 and is the American Art Director. At the age of 92, George Lois biography, profession, age, height, weight, eye color, hair color, build, measurements, education, career, dating/affair, family, news updates, and networth are available.
At 92 years old, George Lois physical status not available right now. We will update George Lois's height, weight, eye color, hair color, build, and measurements.
After the Korean war, Lois went to work for the advertising and promotions department at CBS where he designed print and media projects. In 1959 he was hired by the advertising agency Doyle Dane Bernbach. After one year there, Lois was recruited by Fred Papert and Julian Koenig to form Papert Koenig Lois in 1960. PKL, as it was known, was also the first advertising agency to ever go public.
In 1967 he left to form Lois, Holland, Callaway. His last agency, Lois/USA, which created memorable campaigns for clients such as Minolta, Tourneau, and The Four Seasons, ended its run in 1999.
On December 1, 1968, Lois obtained the coveted Braniff International Airways account (Mr. Lois's website incorrectly dates his time at Braniff was in 1967). Advertising doyenne Mary Wells Lawrence left the Braniff account for a new airline account with TWA. At Braniff, he formulated the revolutionary "When You Got It, Flaunt It" campaign for the airline that resulted in an 80 percent increase in business as a result of the new advertising. Lois incorporated a series of memorable and unique television commercials that paired unlikely celebrities as Andy Warhol and Sonny Liston sitting on Braniff aircraft seats discussing unique and unlikely subjects.
Lois developed what he called "The Big Idea". He claimed to have created the "I Want My MTV" campaign; helped create and introduce VH1; named Stouffer's Lean Cuisine frozen food line; and developed marketing and messaging for Jiffy Lube stations. He created the initial advertising campaign to raise awareness of designer Tommy Hilfiger. His other clients purportedly included; Xerox, Aunt Jemima, USA Today, Mug Root Beer for Pepsi-Cola, ESPN, and four U.S. Senators: Jacob Javits (R-NY), Warren Magnuson (D-WA), Hugh Scott (R-PA), and Robert F. Kennedy (D-NY). Lois and Larry Sloman directed the music video for Bob Dylan's song "Jokerman."
In comments about Mad Men, a television drama that aspires to depict the advertising industry he worked in, Lois summarized his experiences of the times:
- Art Directors Hall of Fame: 1978
- Advertising Hall of Fame
- Advertising Age magazine "100 Most Influential Advertising Practitioners of the Twentieth Century".
- Copywriters Hall of Fame
- AIGA (American Institute of Graphic Arts) Gold Medal: 1996
- Society of Publication Designers Herb Lubalin Award Winner: 2004