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A Breath of Fresh Air is a trend that has emerged on the "Anti-Beauty" style

www.popsugar.co.uk, November 3, 2023
When one beauty trend becomes hot, it's almost a given that the complete opposite follows along. For example, when curtain bangs and mermaid waves first shined in 2021, the blunt bob had its moment. With the rise of "no-makeup" makeup, grungy, indie-sleaze looks have also emerged in the zeitgeist. The 3D craze was immediately followed by clean girl nails. The entire phenomenon has existed for quite a long time, colloquially described as the "anti-beauty" trend. "Some people want to protest against it by adopting an alternative style that sets them apart," Carolyn Mair, cognitive psychologist and author of The Psychology of Fashion (£12), tells POPSUGAR. "They can protest for their individuality and nonconformity, as well as showing that they prefer to go against the grain."