Fernando Grostein Andrade

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Fernando Grostein Andrade, or Fernando Andrade (born January 30, 1981 in São Paulo) is a Brazilian filmmaker, director, producer, screenwriter and director of photography.

He is known for the documentaries Wandering Heart, with Caetano Veloso, and Quebrando o Tabu, featuring Fernando Henrique Cardoso, Bill Clinton and Jimmy Carter which discusses alternatives to the failed war on drugs.

That same documentary was later on adapted for European and US audiences by Richard Branson, narrated by Morgan Freeman, called Breaking the Taboo.

Andrade is also known for his prolific work in advertisement, filming over 100 campaigns for clients such as Coca-Cola, Mitsubishi Motors, Pfizer and Nestle.

In 2009, he founded the production house Spray Filmes.

Located in the Jardins neighborhood in São Paulo, Spray Filmes acts in the realm of film of advertising, entertainment and is the incubator of NWB, a startup that manages big internet channels, including the biggest Brazilian soccer channel on Facebook, Desimpedidos.

Recently Fernando directed some of the episodes of the Carcereiros series, in a co-production between Spray Filmes, Globo and Gullane, who won the MIPDrama Screenings 2017.

In parallel to the series, the director is also working on a documentary called Vida de Carcereiro, which served as a research to the development of the series.

Abe, his most recent film starring Noah Schnapp and Seu Jorge, was selected to the 2019 Sundance Film Festival. Andrade is the son of PhD urbanist Marta Dora Grostein and journalist Mario Escobar de Andrade, director of Playboy magazine in Brazil, who died in 1991.

He is brother, on his mother's side, of the TV host Luciano Huck.

Personal life

Fernando is the son of PhD urbanist Marta Dora Grostein and journalist Mario Escobar de Andrade, director of Playboy magazine in Brazil, who died in 1991. He is brother, on his mother's side, of the TV host Luciano Huck. He currently resides in Los Angeles with his husband, actor Fernando Siqueira.

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Career

Fernando graduated in Business Administration from Fundación "Getlio Vargas" in 2003. He later completed directing and screenwriting programs at CINUSP, University of Southern California (USC) and University of California, Los Angeles (UCLA). He began his career in communications with DM9DDB and the Rádio Jovem Pan 2 in 15 years ago, with the former broadcaster Rádio Jovem Pan 2. He would write articles and chronicles for Playboy and Trip magazines when he was 16 years old.

In 2011, he launched Quebrando o Tabu, which discusses alternative options to the War on Drugs and stars former Brazilian President Fernando Henrique Cardoso as the host. Former US president Jimmy Carter and Bill Clinton, former Colombian President César Gaviria, former US President Jimmy Carter and Bill Clinton, former Mexican Secretary of Foreign Affairs Jorge Castaeda, psychologist Dr. Antonio Varella, author Paulo Varella, journalists, and heroin addicts in rehabilitation have shot in 18 cities around the world, as well as police officers, prisoners, and heroin addicts in rehabilitation. Producer Richard Branson's version of the documentary "Break the Taboo" was later adapted for European and American audiences. Morgan Freeman's version is narrated by Morgan Freeman, and it features Gael Garca Bernal. At the Grande Prêmio do Cinema Brasileiro, the film was given the Audience Award for Best Documentary.

With Senator Eduardo Suplicy's address, the film had a major repercussions in Brazil, catalyzing discussions in the media, in schools, and even in Brazilian Congress. A 9-page story by Veja magazine referred to the film as a "comprehensive report done in two years with 168 interviews with famous celebrities." Fantástico, the Rede Globo's prime time variety show, hosted an 8-minute segment about the film and took a survey with the viewers. 57% of them favor legalization of drugs. The documentary was also covered by a Trip magazine cover story. Folha de S. Paulo and The Guardian are two of the national and international journals that have praised it. It became a leading name of Brazilian independent media later. It is today the most prominent online platform for human rights in Brazil, with the highest Facebook fan base and 15 million followers between Facebook and Instagram.

The Quebrando o Tabu project devolved into a documentary TV series in which Fernando acts as a show runner. The show Quebrando o Tabu won the Mipcom Award in Cannes in 2019 and the Gold World Award in the Social Issues category at the New York TV and Film Festival 2019. It was also broadcast by Brazilian network GNT in the same year. Each episode explores a controversial topic, such as abortion, prostitution, anonymity, privatization, democracy, and bigotry, as well as journalists who help to bring about a constructive discussion on a topic. The show is now in its second season. Fernando is also the series's producer and has produced 8 episodes.

Fernando made his first short film, named De Morango, in 2001. Guilherme Berenguer, who co-starred Fernanda Rodrigues and Daniel Dantas, appeared in the film for the first time. The short film opened the Braslia International Film Festival, the So Paulo International Film Festival, and the Palm Springs International Film Festival of Short Films.

Fernando began in 2003 with musician Caetano Veloso, and they traveled through So Paulo, New York, and Japan. Wandering Heart was the project. He chronicled the artist's dissatisfaction with the success of his first English-language album, which introduced a new facet of the composer. The film, starring filmmakers Michelangelo Antonioni and Pedro Almodóvar and songwriter David Byrne, was released by Paragua in Brazil. It was written, produced, and edited by Fernando and premiered at the It's All True Festival in 2008 and the Rome Film Festival. It was one of the "weekend highlights," according to Eric J. Lyman of The Hollywood Reporter. Wandering Heart was one of Michelangelo Antonioni's last film recordings, who died in 2007 at the age of 59. The documentary, according to Amir Labaki, film critic and creator of It's All True Festival, is the most revealing portrait of Caetano. Marcelo Janot, a critic for O Globo newspaper, characterized it as "the best film in the new trend of documentaries on Brazilian artists."

Fernando produced Jornal do Futuro, a short film that declared the changes in Folha de S. Paulo's newspaper on the launching of their own online platform, Folha.com.

Fernando took part in the initiative Colors for Love in 2012, an initiative run by Italian magazine Colors. He produced the short film Cine Rinco, which follows Paulo Eduardo, a young man from S'o Paulo who recovered after being shot in the chest and moved on to study film at the Instituto Criar, an NGO that provides filming techniques to low-income teenagers. Paulo Eduardo builds Cine Rinc, a theater that provides free movie screenings for children and children of the area. The short was selected for the Venice Film Festival in 2012 with a soundtrack by Caetano Veloso and Lucas Lima. The initiative was a collaboration between the festival and Scott Free, Ridley Scott's production company.

Fernando participated in a project created in 2014 to commemorate the NGO Criar's tenth anniversary of work, filming in collaboration with Globo Filmes. It was produced by Cadu Ciampolini, Paulo Ciampolini, and Luciano Huck. The film follows a group of low-income youngsters, including J.nior, who has a knack for repairing broken televisions, Zeca, who witnessed a murder, Joana, a girl who has a fondation for her unknown mother, and Gerson, whose father has been in jail since birth. They discover a new way to express their thoughts and emotions amid tales of loss and violence: cinema.

Fernando produced 5 episodes of the television series Jailers, which he also produced. In 2017, the show received the Mipcom Drama Award. Carcereiros: O Filme, a two-year-old film made in 2019, it was reimagined into Fernando's film Carcereiros: O Filme.

In 2019, he completed the documentary Encarcerados, which follows the daily life of penitentiary agents in So Paulo. In 2019, the film was in the official selections of the Rio de Janeiro International Film Festival and the So Paulo International Film Festival, both in Rio de Janeiro, Brazil.

Fernando's first English-language fiction feature film was released in 2020. Abe tells the tale of a 12-year-old boy from Brooklyn (played by Noah Schnapp) who tries to bring the Muslim and Jewish sides of his family's cooking with the support of a chef named Chico Catuaba (played by Seu Jorge). In 2019, the film was selected to the Sundance Film Festival. It was well received: The Hollywood Reporter said in a review that it was "an appetizing mash-up of diverse influences," and IndieWire named it "Sundance's most charming film." Variety continued to say that the film's strongest feature is that it "never refers to its child characters or the audience." It had been accepted in 26 festivals around the world.

Fernando has produced over 100 ads through his production company, Spray Filmes, in addition to his film and television work. In 2015, he was charged with the Brazilian Coca Cola Christmas Campaign. Globo's prime time was broadcasted in a 4-minute clip. Fernando created the campaign "Kombi Last Wishes" for Volkswagen, which was awarded two Golden Lions and 5 Bronze Lions at the Cannes Lions Festival in 2014.

Fernando's other notable campaigns include the Billboard Radio Pride Campaign, the Open the Cage Campaign for Volkswagen, which mixed 3D animation techniques with video footage from a helicopter, Nestlé's 90th anniversary, "Novos Amigos" for Sprite, and "Love and Color" for Arezzo, where Fernando collaborated with art director Giovani Bianco.

In 2006, he produced music clips, including "Estranho Jeito de Amar" for Brazilian duo Sandy & Junior and "Eu você, o mar e ela," by Luan Santana.

Fernando is also dedicated to social service. He helped to revive the drama group Do Lado de Cá, which was formed by prisoners in a maximum-security detention center. The actors appeared in his film Na Quebrada later this year, and a number of scenes were shot in the same jail. The film was made to commemorate the NGO Criar's tenth anniversary. The members of the theater company later appeared in a number of commercial productions, among which are Jailers and Sintonia, a Netflix original film.

Fernando was selected by the World Economic Forum in 2019 as a Young Global Leader, alongside French President Emmanuel Macron, New Zealand Prime Minister Jacinda Arden, former US presidential candidate Tulsi Gabbard, and others.

He is also a co-founder of the educational initiative Mapa Educaço, joined by current Brazilian Congress representatives Tabata Amaral and Renan Ferreirinha. The program was established in 2014 with the intention of prioritizing education as a subject in the presidential elections this year. Since then, the movement has hosted a number of conferences and debates with experts. An example is a debate on education that was held in conjunction with Quebrando o Tabu, which included former Minister of Education and then-mayor Fernando Haddad. The movement has actively pressed politicians to comply with their views and commitments to improved education in Brazil, and has mobilized people from all around the country. The movement is currently conducting a national survey to better understand what students actually want for their own education.

Fernando is the founder of Spray Media, a production firm that produces a number of feature and short-length films, media campaigns, and content in a variety of styles. It was the incubator of the company NWB, which owns large internet portals, including Desimpedidos, which has more than 8 million viewers.

He has also initiated a movement called "Parada Gay na Radio," in which many radio stations only broadcast songs by homosexual artists to combat homophobia in Brazil.

Fernando gives lectures in Brazil and around the world because of his involvement with documentaries. For example, he was invited to speak at Harvard University at the Igniting Innovation Summit on Social Entrepreneurship, where he unveiled a short film about his work that has over 700,000 views.

He is also a columnist for VEJA magazine and Folha de S. Paulo, Brazil's biggest newspaper and journal.

He has 72,000 followers on his YouTube channel, @grosteinandrade. Cê já se sentiu um ET?”, the writer of a column by journalist Mônica Bergamo, occupying a full page on Folha de S. Paulo in 2017. Fernando was later interviewed at Conversa com Bial in Rede Globo and on two of GNT's variety shows: Saia Justa and Papo de Segunda.

In 2011, he was selected as one of the year's Top 100 Most Popular People.

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