News about Dane DeHaan

Artists are certainly not compensated for appearing at the Super Bowl halftime show, but Rihanna, a savvy businesswoman with a net worth of $1.4 billion, has found a way to cash in by promoting her beauty and lingerie brands throughout the 13-minute show. Not only did the popstar wear a shade of her Fenty Beauty lipstick on stage, but she also pulled out one of its Invisimatte Blotting Powders in the middle of the show and used it to highlight her makeup. In addition, all of her dancers were decked out in items from Rihanna's Savage X Fenty line, and the company sent out a mass text to all of their followers, urging them to buy all of the 'looks inspired by the show's.' Companies pay millions of dollars to advertise their goods during the highly awaited football game, but Rihanna did not have to pay for a commercial. She certainly took advantage of the millions of people tuned in to see her perform, and this innovative marketing tactic isn't out of place for billionaire Rihanna.