News about Barry Schwartz

Trader Joe's uses a slew of psychological tactics to persuade you to spend more

www.dailymail.co.uk, October 16, 2023
Nicole Urban, a trader Joe enthusiast, shared the psychological tactics used by the chain's little-knownst to customers, revealing how it aids the chain in making a profit and inspires you to buy more. She began by laying out the key reasons that differentiated Trader Joe's, which increased to a $13.3 billion annual sales from other grocery stores in 2022. Trader Joe's carries just 10% of the same products as the average supermarket does,' Nicole explained in the TikTok video, which has been watched over 4.5 million times since it was first announced last week. Trader Joe's products account for 86% of Trader Joe's sales,' a Trader Joe's company claims directly.'