News about Azzedine Alaia

How the hemline index went haywire: The theory that skirt lengths change with the economy

www.dailymail.co.uk, January 13, 2023
Asos, a retailer, has reported that its sales have increased by more than a third in the last four months. M&S claims to have seen a 43 percent increase in mini skirt sales this year over the past year. Despite being in direct contrast to a belief we've long adhered to: the Hemline Index. The theory, which was born in the 1920s, holds that skirt lengths are closely linked to the current economic times. Our hemlines become as long as our faces when times are tough. Nonetheless, in times of economic revival, they rise at a rate that our bank balances are growing at the same rate.