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LinkedIn takes on TikTok! In an attempt to attract younger audiences, a networked app is experimenting with a short-form video stream
www.dailymail.co.uk,
March 29, 2024
It's the go-to-job platform for professionals, and it's typically associated with a younger audience of internet users. But LinkedIn seems to be aiming to connect with the youngsters by imitating TikTok, which is known for its mainly adolescent user base. A few minutes in length, the Microsoft-owned networking service is going to feature a video stream with short scrollable video clips. However, rather than dancing and grilling tips as on TikTok, LinkedIn clips on LinkedIn will be about career networking and career growth.