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The business of Mickey Mouse: How Disney's original creation has helped company reach its $171 billion worth over 95 years as character's copyright expires in January
www.dailymail.co.uk,
December 31, 2023
Mickey Mouse has earned billions of dollars for the company over the past decade through box office sales, TV series, toys, and accessories, theme parks, and general Disney marketing. It's almost impossible to determine how much money he earns as he is inextricably tied to the company's identity and success.