News about Andrew Bird
Gen Z are fuelling a surge in caviar as sales soar 76% after taking 'bumps' of luxury food became a TikTok trend
www.dailymail.co.uk,
December 29, 2023
Caviar sales are burgeoning due to a Gen Z trend of taking 'bumps' of the super-costly fish. According to 360 Research, sales of sturgeon roe have increased by 75% globally since 2020, with British teenagers and those in their early twenties leading the trend. The industry is expected to expand even more by 2027, with the marketed increase predicted to rise by a further 40% by 2027.
Will you be served a 'cheats' cocktail' this New Year's Eve?Retailers reveal sales of canned martinis and margaritas are soaring - with party hosts also buying fancy glasses to dress up their pre-made tipples
www.dailymail.co.uk,
December 29, 2023
Waitrose reported that their passion fruit cocktail cans had increased by 357 percent this month, with almost double the number of espresso martinis shooting out the door. In addition, Ocado's cocktails sails have increased by three quarters in the last month. And Sainsbury's reports that its spirits had increased by a fifth during the festive month relative to last year. The increasing success of the canned beverages has been attributed to the growing success of the alcoholic beverages, according to a waitress who credited the boozy treats.