News about Tom Fitzgerald
Footfall at America's biggest gyms fell flat this January as high membership prices and harsh winter weather dampened the usual New Year boom
www.dailymail.co.uk,
February 12, 2024
Footfall to plummet in January as a result of difficult weather and rising membership prices. As part of a post-pandemic boom, the ten top fitness clubs saw their footfall double from 84 million to 173 million between January 2021 and 2023. However, this expansion came to a halt in January, with total foot traffic up by just 0.03 percent to 173 million. The reports were obtained from software company Placer, Inc. Ai used anonymous cellphone data from the top ten gym franchises, including 24 Hour Fitness USA, Anytime Fitness, CRUNCH Fitness International, Equinox Holdings, F45 Training, Fitness International, Gold Gyms, Planet Fitness, Ultimate Fitness Group, and Xponential Fitness.