News about Rob Barrett

After publication, Sports Illustrated's CEO, Ross Levinsohn, used AI to write product reviews written by fake writers

www.dailymail.co.uk, December 13, 2023
The Arena Group Holdings, which owns the 79-year-old Sports Illustrated, made the announcement after a board of directors meeting to'increase the operational effectiveness and revenue of the firm.' Ross Levinsohn (pictured left), 59, has been CEO and publisher of SI since 2019 and has been CEO and publisher of the Arena Group since 2020. Since SI used apparent AI-generated articles complete with fake author profiles on its website, he has been in danger. Manoj Bhargava, founder and CEO of Innovations Ventures LLC, which is best known for 5-Hour Energy Drink, will replace Levinsohn in the interim.