Pilar Zeta

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Pilar Zeta is an Argentinean artist, graphic designer, and fashion stylist best known for her surrealist album covers.

Coldplay's collage and Flower of Life photo was used to advertise their album A Head Full of Dreams.

Born in Los Angeles, California, she has designed album covers for labels such as Island Records, Big Beat Records, Ultramajic, Get Physical, Visionquest, and Fool's Gold Records, many of which are associated with electronic dance music.

In October 2012, Resident Advisor's Todd Burns wrote, "Zeta has produced some of the most distinctive electronic music design of the last few years." With DJ and producer Jimmy Edgar, she formed Ultramajic, a record label, and she did a few of the company's album covers in 2013.

Early life

Pilar Zeta was born and raised in Buenos Aires, Argentina. She has been drawing and painting since the age of six, and she sees art as a form of expression early on. Her father will bring her daughter to art museums, where she recalls being "overwhelmed with the colors and techniques," as well as eager to recreate at home what she saw. Zeta was also exposed by her mother to Indigo children's philosophy, which led her to her interest in cosmology, metaphysics, and later meditation. She was introduced by her brother to 1960s rock bands like Pink Floyd, Led Zeppelin, and the Alan Parsons Project, paying attention to the bands' psychedelic album covers. Zeta's early teens, she was drawn to computers such as Corel Draw and Photoshop, "my first interest, right away," she wrote about them. (...) And, of course, I've been an avid reader of books, especially the covers. "I always knew I was going to be an artist," says the artist.

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Career

Zeta, who left Argentina at the age of nineteen, immigrated to the United States as a foreign exchange student. Despite having no formal secondary education, she was hired as a graphic designer within a year. She began designing artwork for musicians and promoters in Miami's local EDM scene right away. In 2009, she travelled from Miami to Berlin, exhibiting her art there, in London, and in Moscow. Her articles have since been published in magazines like Groove Magazine, Vogue, Flaunt, L'Officiel, and many others.

Zeta's work was discovered by Coldplay's creative director during 2015. He commissioned a work for the band's seventh studio album A Head Full of Dreams, which will be released in December of this year. She collaborated with them on a London studio to produce a three-meter handmade collage containing childhood photos of each member of the band. A kaleidoscopic interpretation of it was then used as the album cover, as well as a colorful version of the flower of life created by herself in the middle. Zeta's long-term relationship with them will result in the following: the art direction for Everyday Life, which was nominated for Best Recording Package at the 63rd Grammy Awards, as well as the artwork and packaging from 2021's Music of the Spheres. Since 2017, she has collaborated with other mainstream artists, such as in Katy Perry's "Western Dream" live performance, art and music video direction, and Lil Nas X's Montero's box.

Zeta was hired by Faena Art in 2021 to perform a large scale installation at the Faena Hotel during Miami Art Week. According to Regia Magazine, the site-specific artwork, Hatch, depicts a cracked egg as a sign of rebirth and realization. "It is supposed to be a portal for people to connect with their own Vision," she said of the work. Clarn praised the installation for its "triumphal arches" that could be a "callback to a hotel as well as a temple." It was one of the best photographed artworks of the festival, and it was also released as a NFT as a result of a collaboration with Aorist.

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