News about Ole Kirk Christiansen
As the world's biggest toymaker puts a huge test this holiday season, Lego's exhaustive quest to develop the next hit set that took four years and wisdom from 30,000 people
www.dailymail.co.uk,
November 24, 2023
Lego executives who spent four years on the new Lego Dreamzzz set are eager to see if their investment will pay off this holiday season. Bosses at the Danish toy company enlisted 30,000 children in order to maintain their top spot on the market and ensure the company's new offering's success. If the latest line fails, it could be immediately culled as part of a radical tactic introduced by CEO Niels Christiansen.
Do YOU know what these brands are really called?
www.dailymail.co.uk,
April 10, 2023
It's likely that some of the world's biggest brands are only recognized by an acronym rather than their full name. Some are obvious, such as H&M and B&Q, but others conceal the truth, with shoppers taken aback to discover that supermarket Asda has much more to its name. Others such as IKEA, Lego and search engine Yahoo! Customers are also known by reduced versions of their name, so much that they may not recognize it in full.