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How Volvo became cool - five ways it ditched its bland reputation
www.dailymail.co.uk,
June 25, 2024
It's hard to say exactly when it happened, but a Volvo is now a cool car to have parked on your driveway. The Swedish carmaker has ditched its long-time reputation for making boring, practical, boxy motors and the waiting list to get your hands on some Volvos runs to an extensive four months. So, how did a Volvo become a statement of cool and object of middle-class desire? Our Motoring Editor Rob Hull takes a look.