News about Levi Strauss

Beyonce flashes her underwear as she strips off to recreate iconic 80s Levi's advert - after being snubbed by country music elites

www.dailymail.co.uk, September 30, 2024
Beyoncé Knowles-Carter's song Levii's Jeans came full circle as she starred in her first commercial for the 171-year-old denim brand set to the Cowboy Carter track. In the 30-second advert - titled 'Chapter 1: Launderette' - the 43-year-old pop diva headed inside a laundry mat while carrying a bucket of what appeared to be diamonds.

The truth about Shein's unbelievably cheap goods: One item contained a toxic substance but others I bought were surprisingly good value. And there are other dark secrets behind the bargains...

www.dailymail.co.uk, August 24, 2024
I was excited to use my brand-new air fryer until I plugged it in, switched it on - and the whole house went dark. The mains had tripped. I switched off all my other kitchen appliances, reset the fuse and tried again. The same thing happened. Perhaps I shouldn't have been surprised. The air fryer had cost only £36 from Shein, the Chinese fast-fashion juggernaut which exploded on to the shopping scene in the early days of the pandemic, and is now valued at a staggering $60 billion.

Bet on suppliers in AI gold rush, says HAMISH MCRAE

www.dailymail.co.uk, June 22, 2024
There is a bubble brewing in AI stocks. That is the easy bit to predict. The tough part is to say when it might pop. The extraordinary surge in the share price of Nvidia, making it for a few hours the most valuable company in the world, is both a symbol and a warning. It is a symbol of the real and positive impact artificial intelligence will have on the world economy over the next decade and beyond.

Beyonce poses in a cowgirl chic look while celebrating the success of her new country album Cowboy Carter

www.dailymail.co.uk, April 13, 2024
Beyonce ́ celebrated the success of her country album in a huge pictorial spread on social media Saturday. Act II: Cowboy Carter, which includes a contribution from the hitmaker's daughter Rumi, six , has made music history since its release March 29. The singer and songwriter, 42, who is the first Black woman to have a number one country album, paid homage to woman who helped forge the way for her, wearing a black T-shirt with a photo of singer Linda Martell's Color Me Country album cover on it.

San Francisco Mayor London Breed slammed for mourning loss of city's flagship Macy's 'where she shopped with her family at Christmas' without mentioning destruction of the city

www.dailymail.co.uk, February 28, 2024
According to recent polls, breeds, which are facing a re-election bid now in jeopardy, made the remarks as the location became one of 150 Macy's to announce plans to close. The Democrat has been responsible for San Francisco's slowing economy, as well as the prevalence of homelessness and overdoses on its streets. According to Breed, the Union Square store will remain open until at least 2025, or if a buyer can be discovered.

Mayor London Breed is on a collision course with a no-nonsense rival who has promised to implement zero-tolerance legislation in the violence-plagued city

www.dailymail.co.uk, February 23, 2024
According to a recent survey, a shocking 73% of voters disapprove Breed's leadership, with former acting mayor Mark Farrell and Levi Strauss heir Daniel Lurie leading her in ranked choice voting. Farrell gained 20 percent support, Breed registered 18 percent, while Levi Strauss' Daniel Lurie led the way to 16 percent. Although the candidates were closely matched, San Francisco's use of ranked choice voting in its mayoral elections will result in her defeat, with Breed getting significantly fewer second-choice votes than either Farrell or Lurie. Ranked choice voting is based on a points-based model in which if no candidate earns more than 50% support, the lowest ranked candidate is ruled out, and the second choice is chosen until a majority is achieved.

Now Levi's climate-conscious CEO - who admits to never using a washing machine - suggests a new bizarre way to clean your jeans to save the planet

www.dailymail.co.uk, October 12, 2023
Chip Bergh, Levi's CEO, said he wears his jeans into the shower to wash them. According to his theory, denim fibers with indigo dye toxins have been accumulating in the Great Lakes and the Arctic.

'I'm bullish on San Francisco': Levi Strauss heir Daniel Lurie to challenge Mayor London Breed promising to put the 'city back on the right track' as it grapples with rising crime, rampant drug use and 20,000 sleeping rough each year

www.dailymail.co.uk, September 27, 2023
Daniel Lurie, 46, an incumbent London Breeder, accepted the challenge - just days after submitting the paperwork required for his upcoming stint with the city's Ethics Commission. The advertence came in the form of a two-minute commercial in which the Democrat promised to raise police presence in a city that has long been plagued by the homeless crisis, opioid overdoses, and a mass exodus of businesses. In an interview, San Franciscocan said that the city now needs new leadership, and that the current Democratic establishment has a chance to attack the new Democratic establishment in the process. Lurie, a long-serving nonprofit executive with deep links to the jean revolution, is the newest centrist to challenge prevailing liberal politics in a city where Levi's was first established by a German-Jewish immigrant back in 1853. As the city continues to grapple with rising unemployment, opioid use, and homelessness that has since failed to dissipate, a political stranger promised to put the 'city back on the right track'.

After he slammed 'chaotic and violent' open-air drug traffic dealing, Levi Strauss heir Daniel Lurie submits paperwork to usurp London Breed as mayor of San Francisco

www.dailymail.co.uk, September 22, 2023
On Thursday, non-profit founder Daniel Lurie, 45, filed papers with the city's Ethics Commission. The San Francisco Standard reports that he will officially announce his candidacy during a speech on Tuesday. According to Lurie, who runs the anti-poverty charity Tipping Point, family and close supporters were sent an email requesting that the date be kept confidential. The email said, "I'm excited to share a new journey with you that aligns with our shared passion and dedication to San Francisco."

How Marks & Spencer mastered the art of cheap and chic denim; as one out of every five women buy jeans there, one in five women buys jeans

www.dailymail.co.uk, August 22, 2023
Everyday Fit Denim jeans alone, which retails at £22.50, has surpassed 1.6 million, and overall sales of jeans have increased by 10% since 2022. M&S has had a rough decade, but there have been signs that this retail juggernaut has now been steered into a more profitable direction over the past two years. Making shifts in a large company is painfully slow, but Maddy Evans, the current womenswear director who worked 20 years at Topshop, deserves some credit for the increase in womenswear sales and fashionability.

How jean makers in the 1890s designed tiny pockets - but can YOU guess what it's for?

www.dailymail.co.uk, July 6, 2023
Have you ever wondered what the small pockets on jeans are used for? The confusing style dates back to the 19th century and made a lot more sense when first introduced. As designers continue to use jeans as a fashion trend, many people have attempted to figure out what the pocket holds more than a century ago. The pocket, it turns out, is not meant to be decorative or bother, but it is really designed to hold your watch.

How often should you wash your jeans? Every 30-50 wears jeans, according to Denim experts at Levi's and Bassike

www.dailymail.co.uk, June 19, 2023
Denim experts have joined the discussion over how often people should wash their jeans. Although some people chose not to wash their jeans, the pros said there are no benefits to this if you're wearing 100% cotton indigo denim. They announced when and how often they wash their jeans and their secret method for doing so.

Around 100 countries, an AI bot declares what it considers to be a "beautiful woman."

www.dailymail.co.uk, June 16, 2023
Beauty is often perceived as in the beholder's eye. However, an AI device has now revealed what it considers to be a stereotypical 'beautiful woman' in 100 different countries. Style Seat consultants provided a series of prompts leading to a program called Midjourney before it assembled the breathtaking gallery of images. And the findings might be a surprise to you.

Levi's faces boycott over decision to grow its gender neutral line - as 2019 ad resurfaces

www.dailymail.co.uk, May 24, 2023
Conservatives have called on conservatives to leave the company, while conservatives have threatened to boycott the corporation due to a recently resurfaced campaign ad showcasing its gender neutral clothing collection. Two ambiguous gendered models appear in the minute-long video, which was first posted on YouTube in September 2019. Several people have chastised the brand for promoting the company's gender neutral clothing collection on social media this week.

Steamy cowboy encounter becomes a mountaintop yawnfest: LUKE JONES reviews Brokeback Mountain

www.dailymail.co.uk, May 19, 2023
LUKEJONES: On Brokeback Mountain, prepare yourself for a chilly night. You'll remember the hit film. We have a brisk reimagining of the original short story. I'm not sure why. Jack and Ennis are as tough as pre-washed denim. Ennis is a downbeat old soul, and Levi Strauss may have described him as 'distressed.' The glitzy new Soho Place Theatre, which has the senseless, empty sheen of a space-age conference center, has been roughed up to look like Wyoming's windswept wilds. Our boys, who were supposed to avoid boredom and the weather by sinking in love and expressing ferocious passion in a tent, while our girls were still in love with the sheep. We've all been there.

Sock tycoon is convicted of one of Britain's biggest-ever VAT frauds

www.dailymail.co.uk, April 12, 2023
Arif Patel (inset), a sock manufacturer who lives in Preston, Lancashire, and his crew attempted to claim £97 million in VAT repayments for false exports of textiles and cellphones. If they were genuine, they also imported and sold counterfeit clothing from China and Turkey worth at least £50 million. The funds were used to purchase houses in Preston and London through offshore bank accounts. Faisaltex Ltd, Patel's empire's founder, but he died in 2011 and was sentenced to Dubai in his absence, although his two brothers are missing. Mohamed Jaffar Ali, 58, of Dubai, has also laundered the money through bank accounts that he opened both locally and offshore.

Levi's will sell clothing online using AI models

www.dailymail.co.uk, March 24, 2023
Levi Strauss & Co. is keeping up with the times. The company is adding AI models to its website, which will be available in various body styles and skin colors for customers to ensure the right fit. AI will certainly never fully replace human models' for the company, according to the San Francisco-based firm, but it's promising digital models in a variety of sizes, age, and skin color will make it possible to have 'a more personal and inclusive shopping experience.'

Rare treasures recovered from the wreckage of the Gold Rush shipwreck SS Central America are up for auction

www.dailymail.co.uk, March 9, 2023
A large 18-karat gold quartz engraved brooch and a 19th century daguerreotype metal plate photograph were among the many items sold at Reno, Nevada, at the two-day auction. Both physical and online by Holabird Western Americana Collections, spanning 422 lots, was held in Reno, Nevada, on March 4 and 5. 'Many dealers were waiting for these rare finds to appear on the market after the legendary, submerged ship was located in 1988, and Life magazine named it America's greatest treasure ever found,' Fred Holabird, President of Holabird Western Americana Collections.'

Why DO jeans have little buttons on the pockets?

www.dailymail.co.uk, January 5, 2023
The ostensibly decorative attachments, as shown by US-based denim giant Levi Strauss & Co, helped 'birth' the original blue jean. The buttons, also known as 'rivets,' were a groundbreaking piece that helped keep the trousers together, according to a blog on its website.

Pair of 165-year-old Levi jeans pulled from a Gold Rush-era shipwreck sell for $114,000 at auction

www.dailymail.co.uk, December 9, 2022
Levi Strauss' jeans (left) are the oldest known miner's pants ever made. These were a few of the items salvaged from a California Gold Rush era ship that sold for nearly $1 million at auction. 270 treasures were discovered with the Ship of Gold, the United States Central America's wreck at the bottom of the Atlantic Ocean, totaling 270 treasures. It was heading from San Francisco to New York when a storm ripped through the Carolinas, but it was lost. Thousands of buyers from around the world gathered in Nevada to compete for jewelry, early Brooks Brothers undershirts (top right) and the lid to the oldest known Wells Fargo treasure shipment box (bottom right), among other items recovered from the wreckage.

A 'former slave' is a term that refers to the prohibition of using Chinese cotton in UK factories

www.dailymail.co.uk, October 9, 2022
Chinese authorities arrested Erbakit Otarbay, the person bringing the lawsuit, for almost two years. About 80% of all Chinese cotton is from Xinjiang, and academic researchers state that the camps' products are being sent to textile factories in countries like Vietnam and Sri Lanka, which are used by top multinational brands.

Levi Strauss wide leg women's jeans are priced on Amazon right now at $24 per piece

www.dailymail.co.uk, September 29, 2022
SHOPPING: Meet your new favorite jeans that will lengthen your legs and which you can style up or down. Choose from a pale blue or a dark denim color and feel comfortable as well as chic

The hostile Democrat primary in New York has fought it out to the wire, with voters in Florida and Oklahoma going to the polls

www.dailymail.co.uk, August 23, 2022
On Tuesday, polls in New York and 7 p.m. in Florida as Democrats from around the country watch how the country's key races in those two states play out. In New York City, at least one committee chair is missing, while Florida voters are choosing who will run against Republican Governor Ron DeSantis in November. Rep. Matt Gaetz, who is investigating the sex trafficking of an underage teen is expected to win his primary election in Florida's 1st congressional district. Despite being one of the ex-president's most consistent and vocal allies in Congress, he secured Donald Trump's endorsement in the 11th hour.