News about John Cadbury

Having now been making chocolate for two centuries, the iconic purple packaging has become an staple in households across the country and is pervasive in the daily lives of millions - a celebration in good times and a comfort in bad.

Sainsbury's Nectar customers can save big on popular Cadbury products this week as the supermarket celebrates 200 years of the leading British chocolatier. The promotion includes sizeable savings of up to 60 per cent on customer favourites including the popular Cadbury Dairy Milk Freddo, Cadbury Dairy Milk and Cadbury Milk Tray. Sainsbury's shoppers can benefit from the price cuts if they've got a Nectar card, which will give them access to savings across selected products from April 17-23. The deals will be available both in store and online, with Freddos costing 10p once again, whilst the trusty 110g bar of Dairy Milk will be just £1. Pictured right to left is a Freddo bar and a Sainsbury's storefront.

Cadbury has been delighting the nation's taste buds for two centuries from its humble beginnings as a small grocer's shop in Birmingham. MailOnline has taken a look back in time at Cadbury's most popular chocolate brand as it celebrates its 200th birthday today. Willy Wonka, John Cadbury, was born on Bull Street in Birmingham in 1824. John introduced hand-made drinking chocolate, which laid the foundation for the brand today, among the many items available at the grocer's store. As a Quaker, John saw cocoa as a healthy alternative to alcohol - something he was keen to encourage.

Cadbury World, located in Bournville, Birmingham, is releasing a stunning recreation of the original 1824 Bull Street store that was entirely made out of Cadbury chocolate. The edible masterpiece recreates John Cadbury's first store, which opened in Birmingham at 93 Bull Street (inset). The magnificent chocolate shop took the talented chocolatiers five days to make at 85cm tall, 30kg (which is the equivalent of 667 standard Cadbury Dairy Milk bars). Every part of the project was handmade, from the street cobbles to cobbles to the building's bricks. The masterpiece was created by chocolatiers Donna Oluban and Dawn Jenks (main), who used milk and white chocolate to delicately handcraft every edible element.

Last week, Lyle's rebranding of their golden syrup provoked rage from some Christians, and in the process, consumers were forced to re-examine some of their favorites brands. The scuffle reveals that many of Britain's most popular brands carry hidden messages in their packaging. MailOnline examined the messaging of several popular brands - how many do you know?

An heir to Cadbury's dynasty has revealed how to start his own £14 million chocolate business without earning a single penny of the £4.6 billion fortune his family inherited. When he was a child on account of his surname, James Cadbury was the object of playground taunts like 'Curly Wurly,' but he's now having the last laugh after following in the footsteps of one of his ancestors. In 1824, John Cadbury, the 37-year-grandfather of the family, started the family's business, and it has since risen to strength, becoming the country's most popular chocolate brand. However, James hasn't profited from the multi-billion pound company that controls confectionary in the United Kingdom today, due to his family's Quaker roots and philanthropy. That hasn't stopped him from entering the chocolate industry, and he now operates his own flourishing company, as well as triggering the evolution of admirers from Dragon's Den.