News about Joel Gretsch
In a recent Film About the Rise of Air Jordans, Ben Affleck, Matt Damon, and Viola Davis Team Up
www.popsugar.co.uk,
February 9, 2023
Michael Jordan's influence on fashion is evident now, with everyone from Mark Wahlberg to Rihanna rocking a pair of Jordans, but it was a major gamble for everybody concerned when Nike announced the agreement with the all-star actor to produce the shoes. The tale of how it happened is now being told in a new film directed by Ben Affleck titled "Air." Affleck also plays Phil Knight, with his best friend Matt Damon playing marketing executive Sonny Vaccaro and recently minted EGOT winner Viola Davis portraying Michael's mother, Deloris Jordan.
This spring, Amazon Studios' "air" will be released around the world. "Air" represents the "incredible game-changing collaboration between a then-rookie Michael Jordan and Nike's fledgling basketball division, which has changed the face of sports and contemporary culture with the Air Jordan brand," a source tells Amazon. Knight, Vaccaro, and the remainder of Nike are described as "unconventional team with everything on the line" and Deloris as having "the uncompromising vision of a mother who knows the worth of her son's immense talent."