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The beyonce 'Cowboy Carter' promotional display on Guggenheim was not permitted by the art museum, causing some backlash from supporters calling the event 'ghoulish.'
www.dailymail.co.uk,
March 22, 2024
The art museum had not sanctioned a Beyonce promotion for new album Cowboy Carter, which was projected onto the Guggenheim on Wednesday. The album's advertisements were projected into several NYC museums, including Whitney Museum, New Museum, and the Museum of Art and Design.