News about Hans Wilsdorf

Investors were concerned that Rolex is planning a long-term departure away from using approved partners for retail sales to marketing directly to customers after the acquisition. A such arrangement could place a huge dent in Watches of Switzerland's trade, but the London-based firm insisted that Rolex's 'processes of product allocation or distribution changes will not be affected.'

Hans Wilsdorf and his brother-in-law Alfred Davis established Rolex in London in 1905. Nearly 120 years ago, the brand has evolved while still being the most popular timepiece for the wealthy and famous. Rolex watches are built to last, but they also increase in value exponentially as a result of time. After much anticipation, on Monday, March 27, the prestigious brand released newly reinvented versions of a few of their classics, and they do not disappoint!