News about Emily Clarkson
Why Are We Still Obsessed With Shrinking Ourselves When It Comes to Exercise?
Nobody who grew up in the 90s and lived through the toxic diet culture of that time has really ever believed that body positivity was a magic fix that could save us all. Maybe some of us hoped, or were cheered by green shoots of things seeming different for a younger generation. But in our heart of hearts, if we were still looking in the mirror and finding it hard to quiet certain negative thoughts, it would likely not be long until society regressed. And sadly, following the rise of Ozempic the insipid creep of super-skinny feels like it's back. And if you were feeling it, sadly there's now evidence too.
A new study by Asics, out today, found that online searches for "weight loss exercises" have increased 552% in the last year, with searches for "quick weight loss" increasing by 581% year-on-year. The number of videos solely focused on "exercise + weight loss" has increased by 204%, 33% more than videos focused on exercise and mental health. The multitude of benefits of exercise are being completely lost in an all-consuming pursuit of shrinking.