News about Daniela Santanche

In a bizarre tourism campaign, Botticelli's Venus becomes a 'travel influencer.'

www.dailymail.co.uk, May 3, 2023
Venus' own Instagram account as a modern-day traveller has been slammed for its poor results and strange message. As she explores tourist attractions in Italy including Polignano a Mare (left) and the Coliseum in Rome (right), Venus appears in modern-cay clothes, including linen shirts and denim jackets. The campaign, which cost €9 million, has been sluggish for showing Photoshop skills that 'are not even taught on the first day of a course' as an Italians brand it is a 'embarrassment,' which has turned the country into a 'laughing stock.' Daniela Santanche, Italy's tourism minister, has stayed by the campaign's message that it is reaching out to young people.