News about Amber Atherton

An entrepreneur whose business operated out of cities like London and New York, revealed the best place in the world to launch a new company. In 2016, Amber Atherton, 33, launched her startup, Zyper, in London, where she spent a year raising seed money and building up a base of customers. During this time, Atherton and her colleagues were also designing software that helped brands connect with loyal fans. While the UK was a great place for recruiting smart talent, it proved a difficult environment in which to scale a company 'that isn't fintech or rooted in academia.'