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Lead single from the seventh studio album of Taylor Swift which also featured vocals from Panic! at the Disco's Brendon Urie. It is a bubblegum pop song about "embracing your individuality and really owning it." 

Trivia

In its second week, the song jumped to number two on the Billboard Hot 100, only behind Lil Nas X's "Old Town Road." It broke four Amazon Music records for the most first-day streams. It was performed live by Swift and Urie for the first time as the opening act of the 2019 Billboard Music Awards.