Hit single from Daddy Yankee that won a Latin Grammy Award for Best Urban Song. It also won a Billboard Latin Music Award for Digital Song of the Year.
Daddy Yankee first performed the song live at the Lo Nuestro Awards on February 22, 2018. A remix to the song featuring Becky G, Bad Bunny and Natti Natasha was released in April 2018. The song went viral in large part due to the #DuraChallenge in which many internet users posted videos online dancing to the song.