Roberto Goizueta
Roberto Goizueta was born in Havana, Havana Province, Cuba on November 18th, 1931 and is the Entrepreneur. At the age of 65, Roberto Goizueta biography, profession, age, height, weight, eye color, hair color, build, measurements, education, career, dating/affair, family, news updates, and networth are available.
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Goizueta returned to Cuba to work in his family's business in 1953. A year later, Goizueta replied to a Help Wanted newspaper ad for a job with the Coca-Cola bottler in Cuba. A short time later, he was promoted to Chief Technical Director of five Cuban bottling plants his career was to referer what he did but died 1979.
Fidel Castro rose to power in Cuba, transforming the island into a communist state. While on vacation in Miami, Goizueta and his family decided to defect to the United States. After defecting to the United States, he worked for The Coca-Cola Company in Miami. He was reassigned to Nassau, Bahamas as a Chemist for the Caribbean region. In 1964, he was moved to the headquarters of the Coca-Cola Company in Atlanta, Georgia. At the age of 35, he became Vice President of Technical Research and Development. He remains the youngest person to hold this position at the company. In 1975, he was promoted to lead the Legal and External Affairs department.
He received a surprising appointment in 1979, to become President of the Coca-Cola Company after then-officer J. Lucian Smith (who was Coca-Cola's President from 1974–1979) resigned. In March 1981, he assumed the chairmanship after Chairman J. Paul Austin (who was Coca-Cola's President from 1962–1971) retired. He remained at the helm of The Coca-Cola Company for 16 years until the time of his death, due to complications from lung cancer, in 1997. During his tenure, the Coca-Cola brand became the best-known trademark in the world. In 1982, he introduced Diet Coke, followed by Cherry Coke and the controversial New Coke, both in 1985; advertising slogans "Coke is it!", "You Can't Beat the Feeling" and "Always Coca-Cola". In 1982, Goizueta approved the purchase of Columbia Pictures, signaling Coca-Cola's intentions to branch out beyond the soft-drink business.
Goizueta also sat on the Board of Directors for various companies, including SunTrust Banks, the Ford Motor Company, Sonat Inc and the Eastman Kodak Company. He was well known for his business rivalry with fellow businessman Roger Enrico, CEO of PepsiCo, during his tenure as Coke's CEO.
- 1980 – Goizueta named an Emory University trustee
- 1985 – Goizueta receives the Golden Plate Award of the American Academy of Achievement
- 1994 – Emory University changes the name of its business school to the Roberto C. Goizueta Business School
- 1996 – Chief Executive magazine names him Chief Executive of the Year