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In 1884, Eastman patented the first film in roll form to prove practicable; he had been tinkering at home to develop it. In 1888, he developed the Kodak camera ("Kodak" being a word Eastman created), which was the first camera designed to use roll film he had invented.
Eastman sold the camera loaded with enough roll film for 100 exposures. When all the exposures had been made, the photographer mailed the camera back to Kodak in Rochester, along with $10. The company would process the film, make a print of each exposure, load another roll of film into the camera, and send the camera and the prints to the photographer. Eastman coined the advertising slogan, “You press the button, we do the rest,” which quickly became popular among customers. At first, no other company could process the film or sell the unexposed film. In 1889 he first offered film stock, and by 1896 became the leading supplier of film stock internationally. He incorporated his company under the name Eastman Kodak, in 1892. As film stock became standardized, Eastman continued to lead in innovations. Refinements in colored film stock continued after his death.
In an era of growing trade union activities, Eastman sought to counter the union movement by devising worker benefit programs, including, in 1910, the establishment of a profit-sharing program for all employees. Considered to be a progressive leader for the times, Eastman promoted Florence McAnaney to be head of the personnel department. She was one of the first women to hold an executive position in a major U.S. company.