Bozoma Saint John

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Bozoma A. "Boz" Saint John (née Arthur), born January 21, 1977), is an American businesswoman and marketing executive who is now the current chief marketing officer (CMO) at William Morris Endeavor.

She served as Uber's chief brand officer (CBO) until June 2018.

Since joining Apple Music in the acquisition of Beats Music, Saint John was also a marketing executive.

Early life

Saint John was born to Rev. Rev. John. Dr. Appianda Arthur and Aba Arthur (née Enim) of Middletown, Connecticut, and the family moved to Ghana when she was six months old. She and her family also lived in Nairobi, Kenya, and Washington, D.C., from childhood. When she was 12, they returned to the United States and settled in Colorado Springs, Colorado. Before emigrating to the United States to enroll in graduate school, her father was a clarinet player and soldier of the Ghana Army. Saint John cites her father as her greatest inspiration.

Saint John earned a degree in English and African-American Studies from Wesleyan University in 1999. In 1977, her father obtained a Ph.D. in ethnomusicology, as well as Wesleyan.

Alua Arthur, her sister, is a well-known advocate and death doula.

Personal life

Saint John was married to Peter Saint John until his death in 2013. They have one child.

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Career

Saint John worked at Arnold Worldwide and Spike Lee's Spike DDB after college. She had previously worked with Ashley Stewart, a luxury brand, where she was vice president of marketing.

In 2005, Saint John became a senior marketing manager with PepsiCo. She later led PepsiCo's move into music festival-based marketing as the head of music and entertainment marketing. She was with Beats Music for nearly a decade before joining Beats Music in 2014, when Jimmy Iovine of Beats recruited Saint John based on her expertise in music marketing. Saint John moved from New York to Los Angeles as the company's lead marketing manager.

Beats were purchased by Apple shortly thereafter, and Saint John was named head of global consumer marketing for Apple and Apple Music, commuting between Los Angeles and Apple's Cupertino headquarters several times a week. Saint John's presentation of the redesigned Apple Music onstage during the 2016 Apple Worldwide Developers Conference was described as her breakthrough moment, with a vivacious "passion" and a persona that captivated both local and online audiences. According to Biz Carson of Business Insider, her appearance aided Apple in promoting Apple's complete restoration of its Apple Music app. BuzzFeed wrote that she was the "coolest" person to attend an Apple keynote.

Saint John became Uber's chief brand officer on June 6, 2017.

In June 2018, Saint John resigned as CEO of Uber and joined Endeavor as Chief Marketing Officer. "I was honest in my desire to change essentially what I believed to be a difficult environment, especially for women and people of color," she said of her decision to leave. It was a good lesson for all of us: You don't have to be the savior, you should save yourself." Saint John's Pizza's founder, John Schnatter, used racist words in a conference call while at Endeavor.

On June 30, 2020, Netflix announced Saint John its new chief marketing officer, making her the company's third CMO for the company in 2019-2020. She was Netflix's first Black C-level executive. Jackie Lee-Joe, who left the company due to personal reasons, was fired by Saint John. Saint John took over in August 2020 and then departed in March 2022.

Saint John introduced "Back to Biz with Katie and Boz" in May 2020, a limited-series iHeart Media podcast with journalist Katie Couric. The podcast began with the discussion of how small and large businesses around the country would reopen during the coronavirus pandemic, but after George Floyd's assassination, the conversation shifts to focus more on systemic racism and criminal justice reform.

Saint John is writing a book titled The Urgent Life in which she discusses her time as a marketing manager as well as losing her husband and becoming a single parent during that period. Viking Press will publish it in early 2023.

Saint John's short-intensive program for MBA students at Harvard Business School, "Anatomy of a Badass," was taught in January 2021.

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Awards and honors

• 2015: Billboard, Top Women in Music
• 2016: Billboard, Female Executive of the Year
• 2016: Fortune, 40 Under 40
• 2017: Henry Crown Fellow in the Aspen Institute
• Ad Age, 50 Most Creative People, Innovators & Stars 40 Under 40 feature
• Adweek, Most Exciting Personalities in Advertising
• Ebony, 100 Powerful Executives
• Fast Company, 100 Most Creative People
• Fortune, Disruptors
• Top 100 Most Inspirational Women of the Year by Glitz Africa Magazine