Bethany Mota

At 28 years old, Bethany Mota has this physical status:

Bethany Mota was one of the most popular YouTube celebrities. Bethany Mota's first haul video was in June 2009. She began her YouTube channel in order to escape from the stress of bullying and rapidly gained followers, which numbered 9.5 million in October 2015. Business Insider described her as "relentlessly upbeat and bouncy" and "a virtuoso of positivity". As hauling became more popular on YouTube, retailers began to use it for marketing, and Mota was offered free cosmetics and gift cards. Mota is ambivalent about promotional videos, but when she does feature free products, she clearly identifies the products that she has not purchased. In January 2014, Business Insider estimated that she made $40,000 a month on her videos. In order to cultivate her fan following, she purchases prizes and awards to give them to fans who promote her videos. Her fans are called "Mota-vators". Besides her fashion-related videos, she also maintains a more personal account, which she uses to discuss whatever interests her. In 2014, she was selected to be among the content creators in YouTube's first advertising campaign. Mota has also appeared on YouTube's web show IMO, an opinion show aimed at teenagers. She also interviewed President Barack Obama on January 22, 2015 as part of a Whitehouse initiative to reach out to a broader audience following his 2015 State of the Union Address.

Fashion career

She has partnered with J. C. Penney and Forever 21, and, in December 2013, she launched a clothing, perfume, and accessories line at Aéropostale, over which she retains creative control. She maintains a close relationship with her fans and incorporates their ideas into her fashion design. Teen Vogue called her style "laid-back-but-girly". New announcements are made first to her social media accounts, which Aéropostale credits with increasing interest among teenage girls. The Salt Lake Tribune described this relationship as unique, as both Mota and Aéropostale benefit in prestige from the deal, unlike traditional celebrity endorsements. As of June 2014, the retailer has yet to gain traction from these efforts. Forbes reports that the collection has delivered "high average prices and margins" but still underperformed.

While resting from YouTube, Mota also became the founder and co-designer of Atom&Matter, a line of delicate jewelry meant for everyday use. The brand came to fruition in 2019. The brand's pieces are described by her as a symbol of personal growth and transformation. She believes it can be a good and a new way to reach those audiences who don't watch her or know who she is. "I want this to also appeal to them," she said. In November 2020, she was the subject of a NYT profile, "Can a YouTube Queen Like Bethany Mota Create a Jewelry Realm?" In February 2021, Bloomberg interviewed her for a podcast, "Mota Creates Sustainable Fine Jewelry."

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