Arnold Palmer

At 87 years old, Arnold Palmer has this physical status:

Palmer's first tour win came during his 1955 rookie season, when he won the Canadian Open and earned $2,400 for his efforts. He raised his game status for the next several seasons. Palmer's charisma was a major factor in establishing golf as a compelling television event in the 1950s and 1960s, which set the stage for the popularity it enjoys today. His first major championship win at the 1958 Masters Tournament, where he earned $11,250, established his position as one of the leading stars in golf, and by 1960 he had signed up as pioneering sports agent Mark McCormack's first client.

In later interviews, McCormack listed five attributes that made Palmer especially marketable: his handsomeness; his relatively modest background (his father was a greenskeeper before rising to be club professional and Latrobe was a humble club); the way he played golf, taking risks and wearing his emotions on his sleeve; his involvement in a string of exciting finishes in early televised tournaments; and his affability.

Palmer is also credited by many for securing the status of The Open Championship (British Open) among U.S. players. Before Ben Hogan won that championship in 1953, few American professionals had traveled to play in The Open, due to its extensive travel requirements, relatively small purse, and the style of its links courses (radically different from most American courses). Palmer wanted to emulate the feats of his predecessors Bobby Jones, Sam Snead and Hogan in his quest to become a leading American golfer.

In particular, Palmer traveled to Scotland in 1960 to compete in the British Open for the first time. He had already won both the Masters and U.S. Open and was trying to emulate Hogan's 1953 feat of winning all three tournaments in a single year. Palmer played what he himself said were the four best rounds of his career, shooting 70-71-70-68. His scores had the English excitedly claiming that Palmer may well be the greatest golfer ever to play the game. British fans were excited about Palmer's playing in the Open. Although he failed to win, losing out to Kel Nagle by a single shot, his subsequent Open wins in the early 1960s convinced many American pros that a trip to Britain would be worth the effort, and certainly secured Palmer's popularity among British and European fans, not just American ones.

Palmer was greatly disappointed by his runner-up finish in the 1960 British Open. His appearance overseas drew American attention to the Open Championship, which had previously been ignored by the American golfers. Palmer went on to win the Open Championship in 1961 and 1962, and last played in it in 1995. Martin Slumbers, chief executive of The R&A, called Palmer "a true gentleman, one of the greatest ever to play the game and a truly iconic figure in sport". His participation in The Open Championship in the early 1960s "was the catalyst to truly internationalize golf," said European Tour chief executive Keith Pelley.

Palmer won seven major championships:

Palmer's most prolific years were 1960–1963, when he won 29 PGA Tour events, including five major tournaments, in four seasons. In 1960, he won the Hickok Belt as the top professional athlete of the year and Sports Illustrated magazine's "Sportsman of the Year" award. He built up a wide fan base, often referred to as "Arnie's Army", and in 1967 he became the first man to reach $1 million in career earnings on the PGA Tour. By the late 1960s Jack Nicklaus and Gary Player had both acquired clear ascendancy in their rivalry, but Palmer won a PGA Tour event every year from 1955 to 1971 inclusive, and in 1971 he enjoyed a revival, winning four events.

Palmer won the Vardon Trophy for lowest scoring average four times: 1961, 1962, 1964, and 1967. He played on six Ryder Cup teams: 1961, 1963, 1965, 1967, 1971, and 1973. He was the last playing captain in 1963, and captained the team again in 1975.

Palmer was eligible for the Senior PGA Tour (now PGA Tour Champions) from its first season in 1980, and he was one of the marquee names who helped it to become successful. He won ten events on the tour, including five senior majors.

Palmer won the first World Match Play Championship that was held in England. The event was originally organized by McCormack to showcase his stable of players. Their partnership was one of the most significant in the history of sports marketing. Long after he ceased to win tournaments, Palmer remained one of the highest earners in golf due to his appeal to sponsors and the public.

In 2004, he competed in the Masters Tournament for the last time, marking his 50th consecutive appearance in that event. At his death, he and Jack Nicklaus were the only two Masters champions to be regular members of Masters organizer Augusta National Golf Club (as opposed to the honorary membership the club grants to all Masters champions).

From 2007 until his death, Palmer served as an honorary starter for the Masters. He retired from tournament golf on October 13, 2006, when he withdrew from the Champions Tours' Administaff Small Business Classic after four holes due to dissatisfaction with his own play. He played the remaining holes but did not keep score.

Palmer had a diverse golf-related business career, including owning the Bay Hill Club and Lodge in Orlando, Florida, which is the venue for the PGA Tour's Arnold Palmer Invitational (renamed from the Bay Hill Invitational in 2007), helping to found The Golf Channel, and negotiating the deal to build the first golf course in the People's Republic of China. This led to the formation of Palmer Course Design in 1972, which was renamed Arnold Palmer Design Company when the company moved to Orlando, Florida, in 2006. Palmer's design partner was Ed Seay.

Palmer designed more than 300 golf courses in 37 states, 25 countries, and five continents (all except Africa and Antarctica), including the first modern course built in China, in 1988. In 1971, he purchased Latrobe Country Club (where his father used to be the club professional) and owned it until his death. The licensing, endorsements, spokesman associations and commercial partnerships built by Palmer and McCormack are managed by Arnold Palmer Enterprises. Palmer was also a member of the American Society of Golf Course Architects.

In 1997, Palmer and fellow golfer Tiger Woods initiated a civil case in an effort to stop the unauthorized sale of their images and alleged signatures in the memorabilia market. The lawsuit was filed against Bruce Matthews, the owner of Gotta Have It Golf, Inc. and others. Matthews and associated parties counter-claimed that Palmer and associated businesses committed several acts, including breach of contract, breach of implied duty of good faith and violations of Florida's Deceptive and Unfair Trade Practices Act. On March 12, 2014, a Florida jury ruled in favor of Gotta Have It on its breach of contract and other related claims. The same jury rejected the counterclaims of Palmer and Woods, and awarded Gotta Have It $668,346 in damages.

One of Palmer's most recent products (mass-produced starting in 2001) is a branded use of the beverage known as the Arnold Palmer, which combines sweetened iced tea with lemonade.

As a member of the Lincoln-Mercury Sports Panel, in the early 1970s Palmer was a brand ambassador for Lincoln-Mercury. In 1974, Palmer, along with partners Mark McCormack and Don Massey, purchased a Cadillac dealership in Charlotte, North Carolina. Over the years, Palmer would acquire several other dealerships in several states including a Buick-Cadillac store in his hometown of Latrobe. The Latrobe dealership, known as Arnold Palmer Motors, closed in 2017 after 36 years in business.

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